Yahoo (AT&T) drops 'Do Not Track' policy in the name of'personalised' experience

Why are we not reading this in an American newspaper?

http://www.cmo.com.au/article/544288/yahoo_drops_do_track_policy
_name_personalised_experience/

Yahoo will stop honoring "Do Not Track" requests made by a
user's browser. It will now actively attempt to track an
individual's interactions with its site and its content.

"Here at Yahoo, we work hard to provide our users with a highly
personalized experience," the ironically named "Yahoo Privacy
Team" wrote in a blog post. "We keep people connected to what
matters most to them, across devices and around the world. We
fundamentally believe the best web is a personalised one."

Yahoo's team claimed Yahoo was originally the first major tech
company to implement "Do Not Track," which, in reality, is more
of a request from the browser to the website than an order.
Yahoo said it had yet to see a single privacy standard that is
"effective, easy to use and has been adopted by the broader tech
industry." For that reason, as well as its desire for
"personalised" experiences, Yahoo changed its policy.

"Personalised" ads, of course, are a mixed bag. On the one hand,
if Yahoo knows a consumer is a single man, they won't receive
irrelevant ads for maternity clothes. On the other, tailoring an
ad to an individual's gender, age, location, and even annual
income means that Yahoo can charge far more per ad than it
normally would.

Yahoo does allow users to manage certain elements of their
privacy via its "Yahoo Privacy Center," where users can manually
click a button and opt out of what Yahoo calls "interest-based
advertising." Doing so, however, requires users not only to
accept cookies into their browser, but also to be logged into
Yahoo, across every PC they own, for those privacy settings to
be passed along to other devices.

"Do Not Track," of course, allows users to set a blanket
statement against tracking across all websites, not just Yahoo.
What Yahoo hopes, of course, is that you simply won't bother.

 

Because the American media has become nothing more than the
Joseph Goebbels' Reich Minister of Propaganda for the demoncratic
party. They are the Obamanigger shrills.