[QUOTE]\nYour whole argument is a \nhouse of cards. One little push and it collapses.[/QUOTE]\n\nMaybe so, or maybe I'm not being clear with my thoughts. I think maybe I'm trying to\nunderstand the dichotomy of doing business to a giant. How does a company keep on\nsupplying Sam's when they constantly demand lower price points? They love the\ninitial sales jump. Then the return margin shrinks little by little.\n\nIlford doesn't want to sell crap, but Sam's demands lower prices. A choice is to\nelect to stop supplying to Sam's. So Sam's now goes to Agfa, who think they can do\nthe job and make money. Their market share grows. Ilford loses a large percentage of\nbusiness and stock values take a big hit.\n\nOkay. You're right. I don't have a solution to the ebb and flow of global market\nforces.\n\nSo how then does Ilford, or Acme Lens Cleaner Corp. keep it's quality benchmark when\nthey get less and less revenue.\n\nThere is also diminishing return for some long-lived products.\n\nI bought an electric shaver from Costco years ago. Good product, great price.\nCostco sold a ton of them, then, seemingly, everyone who wanted one, now had one. So\nCostco dropped it. Shelf space has to have a given return, so out it goes.\n\nNow the manufacturer has all this idle equipment and revenue drops.