(rumor) Toshiba Working With Microsoft On New Entertainment Xbox (360) with built-in HD-DVD

Discussion in 'DVD Video' started by AirRaid, Oct 19, 2007.

  1. AirRaid

    AirRaid Guest

    http://www.smarthouse.com.au/Gaming/Console/P4G5C3U2?page=1

    Toshiba Working With Microsoft On New Entertainment Xbox

    By David Richards | Friday | 19/10/2007

    Microsoft, according to insiders at Toshiba owner of the HD DVD
    patents, claim that Microsoft is working on a brand new Xbox that will
    incorporate not only a new HD DVD drive but a large hard drive and new
    entertainment software that is a spin off from its struggling media
    centre offering.

    The device is being developed in response to the PS3 driving sales of
    games software and Blu-ray content in several countries. A recent Sony
    Brand Wave study conducted in five countries including the UK,
    Australia, France Germany and Spain revealed that a key reason that
    consumers are buying a PS3 is because it includes a Blu-ray player.

    Recent GFK research reveals that the recently launched Xbox 360 HD DVD
    attach player is not selling well. Another factor that impacted early
    sales of the Xbox 360 was that Microsoft failed to include a HDMI port
    - omitted because Microsoft wanted to cut down the costs of the
    console in an effort to compete up against the PS3.

    The new Xbox device, while allowing for extensive gaming capability,
    will be positioned as an entertainment hub that includes gaming and
    extensive wireless networking capability as well as 1080p playback.
    There is also talk of it including a dual HD TV tuner and EPG
    capability and a docking port for an MP3 player. For Toshiba, the
    device is critical if it is to be successful in beating Sony and the
    Blu-ray promoters.

    Also being discussed is the development of an open standard docking
    port similar to the 17 pin iPod port. This would allow all
    manufacturers to use the same port for docking.

    A senior Toshiba executive in Singapore told SmartHouse that "An Xbox
    with a built in HD DVD drive is critical. They and we are working on
    it. It also has to be more than a gaming machine. Microsoft recognise
    this. A version of the device may also be sold under the Toshiba brand
    name".

    Scott Browning, the Marketing Director of JB HiFi Australia's second
    largest consumer electronics retailer said, "The device is a lay down
    mis`ere and essential for the HD DVD camp. We are told that one is
    coming. The PS3 has been extremely successful for Sony in getting Blu-
    ray off the ground and for Microsoft, the omission of a built in HD
    DVD player is set to hurt sales going forward as consumers are aware
    that the PS3 comes with a Blu-ray player."

    Both Toshiba and Microsoft have also explored the possibility of a new
    open standard chassis system that allows an Xbox to be slotted into a
    HD TV screen over 40-inch. The open standard bays will allow hard
    drives to be upgraded and expanded similar to the way that users can
    upgrade the hard drive on a PC.

    Another big problem for Microsoft according to insiders is getting the
    heat and noise output from the current Xbox 360 under control so that
    the new device can run silently while a movie is being played. It is
    known that Toshiba has been working with Microsoft on this issue as it
    has extensive experience in notebooks and "quiet" drives. Currently
    most iPods incorporate a Toshiba drive.

    Another benefit for Microsoft in moving to a new Xbox platform is that
    it can introduce new components that are less likely to fail.
    Currently the PS3 has a failure rate of under two percent. Recently
    Microsoft was forced to allow for a $1.3 billion charge against
    warranty claims following reports of up to a 30 percent failure rate
    of the original Xbox 360.

    The new device is expected to be released late in 2008 or at the 2009
    CES show in Las Vegas.
     
    AirRaid, Oct 19, 2007
    #1
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  2. AirRaid

    T.B. Guest

    :

    (snip)
    Heh, just in time for the phasing out of the HD-DVD format. Plus, can you
    say 60%+ first year failure rate? Toshiba/Microsoft's money would be better
    spent just bribing more studios to release product solely on HD-DVD.

    T.B.
     
    T.B., Oct 20, 2007
    #2
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  3. AirRaid

    Winfield Guest

    Please provide a link or two that HD-DVD is being phased out. I must
    have missed this.

    I understand that the current winner and still champion - standard DVD -
    provides Toshiba with a bigger chunk of royalty action then what Sony gets.

    .... quote from the article you may have overlooked:

    "Another big problem for Microsoft according to insiders is getting the
    heat and noise output from the current Xbox 360 under control so that
    the new device can run silently while a movie is being played. It is
    known that Toshiba has been working with Microsoft on this issue as it
    has extensive experience in notebooks and "quiet" drives. Currently
    most iPods incorporate a Toshiba drive."

    Maybe Toshiba can actually help out here. Maybe not.


    - winfield
     
    Winfield, Oct 20, 2007
    #3
  4. AirRaid

    T.B. Guest

    Check back with me in '09.

    T.B.
     
    T.B., Oct 20, 2007
    #4
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