Microsoft to Implement Worldwide Anti-Piracy Initiative

Discussion in 'A+ Certification' started by Bum, Mar 4, 2005.

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    Microsoft to Implement Worldwide Anti-Piracy Initiative

    Windows Genuine Advantage Verifies the Authenticity of Windows Software
    and Helps Customers Avoid Risks Associated With Counterfeit Software

    REDMOND, Wash. -- Jan. 26, 2005 -- In 2005, Microsoft Corp. plans to
    enhance its anti-piracy engineering, education and enforcement efforts by
    expanding the Windows® Genuine Advantage program. Windows Genuine
    Advantage checks the authenticity of a user's software and provides
    access to popular software and other benefits, helping consumers and
    businesses ensure that they are receiving the greater reliability, faster
    access to updates, and richer user experiences offered by genuine Windows
    XP software.

    Every year, millions of consumers and businesses worldwide are hurt by
    counterfeit software that they have purchased unwittingly, and many
    companies that sell legitimate software have difficulty competing with
    the artificially low prices offered by software counterfeiters.
    Counterfeit software puts users at risk of receiving an inferior product
    that may present security risks, be missing code or contain malicious

    "Software piracy costs customers, software vendors and national economies
    billions of dollars every year. The best way to fight software piracy is
    to ensure that users recognize and receive all the benefits of genuine
    software," said Will Poole, senior vice president of the Windows Client
    Business at Microsoft. "When our customers participate in Windows Genuine
    Advantage, they will know they have easy access to updates, added-value
    software offerings and other benefits of genuine Windows XP, not the
    uncertainty and risks of counterfeit software."

    Introduced as an optional pilot program to users of English-language
    versions of Windows in September 2004, Windows Genuine Advantage already
    helps protect millions of Windows users from an inferior computing
    experience, viruses and other vulnerabilities that can result from
    counterfeit software. According to the Business Software Alliance Global
    Software Piracy Study, conducted by International Data Corp. and released
    in July 2004, 36 percent of the software installed on computers worldwide
    was pirated in 2003. Microsoft aims to reduce the impact of pirated
    software on legitimate software resellers and economies around the world,
    which lose nearly $29 billion a year to pirated software, according to
    the Business Software Alliance.

    Windows Genuine Advantage Going Global, Adding Incentives

    Response to the pilot program has far exceeded Microsoft's expectations,
    with more than 5 million people voluntarily taking part since the program
    began in September 2004. Based on feedback from customers and in line
    with Microsoft's ongoing commitment to fighting piracy and increasing the
    value of Windows, on Feb. 7 Windows Genuine Advantage will expand in the
    following ways:

    * Twenty new language versions of Windows XP will be added to the
    opt-in pilot program on the Microsoft® Download Center,
    * Most Windows content on the Download Center will be included in the
    pilot program.
    * To access genuine Windows content, Download Center users with
    Norwegian, Czech and Simplified Chinese language versions of Windows will
    be required to participate in the pilot program.
    * New software incentives, valued at more than $450 (U.S.), will be
    added for users of genuine Windows software who take part in the program,
    including these:
    o Microsoft Photo Story 3 for Windows
    o Winter Fun Pack 2004
    o Fifty percent off a selection of MSN® Games by
    o Six-month trial of Microsoft Office OneNote® 2003
    o Fifty percent off hosted Windows SharePoint® Services
    o Fifty percent off Microsoft List Builder service
    o Thirty percent off the new Microsoft Office Outlook® Live

    In addition to the increased rewards for users of genuine Windows
    software, Microsoft will begin piloting a legalization offer in the
    People's Republic of China, Norway and the Czech Republic for qualified
    participants who discover that they have been sold a counterfeit version
    of Windows XP. These customers will be offered a genuine version of
    Windows at a reduced price. All participants with counterfeit versions of
    Windows will continue to receive guidance on how to recognize genuine
    copies of Windows, how to seek redress from the seller, and how to
    protect their PC.

    "Software piracy is an enormous problem for honest system builders and
    resellers because it creates an unfair price advantage for distributors
    who sell their counterfeit products at artificially low prices," said
    David Stinner, president of US itek inc. "The Windows Genuine Advantage
    Program will help us because it levels the playing field for honest
    channel partners, and because its added-value software offerings
    differentiate the genuine product we sell from the counterfeit products
    we compete with."

    In the second half of 2005, visitors to the Microsoft Download Center
    ( and Windows Update
    ( will be required to
    participate in Windows Genuine Advantage to access all content. To help
    customers who may require more time to move to genuine Windows software,
    Microsoft is offering security updates through Automatic Updates in
    Windows, with or without Windows Genuine Advantage validation.

    To further combat software piracy, Microsoft is working with partners to
    change how some Certificates of Authenticity (COAs) are matched during
    activation, because a significant number of COAs are stolen each year
    from reputable computer makers and resold as new. This change will help
    protect consumers from being victimized by pirates and give them
    confidence that they are receiving what they paid for. It also will help
    Microsoft's partners protect their investments in Windows.

    Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
    software, services and solutions that help people and businesses realize
    their full potential.

    Microsoft, Windows, MSN, OneNote, SharePoint and Outlook are either
    registered trademarks or trademarks of Microsoft Corp. in the United
    States and/or other countries.

    The names of actual companies and products mentioned herein may be the
    trademarks of their respective owners.

    Note to editors: If you are interested in viewing additional information
    on Microsoft, please visit the Microsoft Web page at on Microsoft's corporate information
    pages. Web links, telephone numbers and titles were correct at time of
    publication, but may since have changed. For additional assistance,
    journalists and analysts may contact Microsoft's Rapid Response Team or
    other appropriate contacts listed at
    Bum, Mar 4, 2005
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