[QUOTE]\nAnd the average discount to most everyday users was 10%, I'm quite aware\nof that, but thankyou for the un-needed and un-necessary explanation\nnonetheless.\n\nBut they ran a lot of promotions that included up to 50% off various\nitems, I don't think a month passed by without some kind of iFidelity\noffer on the website.[/QUOTE]\n\nTheir 50% off figures are quite suspect.\n\nTake their current offer - Serenity for CAD.98 - save 50% off the\nCAD.98 price.\n\na) 50% off .98 is .99\n\nb) Who's selling it for .98? happyhunter lists the most expensive\ncopy of Serenity at .59.\n\nGranted, they did have some good deals on new release DVD's which most\nwent for or so but its certainly not the 50% off like they\nadvertise (except for AvP which genuinely did sell for 50% off at\naround or so from memory)\n\nHaving said that, 20% off their already cheap prices was still a great\nprice and well worth the icard. It is a shame they went down the path\nthey did.\n[QUOTE]\nMy total discount (as calculated by my user page) up to when I stopped\nusing them was 28%.[/QUOTE]\n\nUsing their suspect figures.\n[QUOTE]\nWow, you must have been so, erm, happy :)[/QUOTE]\n\nWell actually I was. I got each for the Kill Bill shirts, for\nthe golf balls and made one young boy very happy with the Spongebob\npillow. All up a nice bonus.