Ex-Warner Home Video boss criticises Sony over Blu-Ray tactics

http://www.gamesindustry.biz/content_page.php?aid=13501

Ex-Warner Home Video boss criticises Sony over Blu-Ray tactics

Ellie Gibson 11:04 08/12/2005

Lieberfarb accuses Japanese giant of behaving "like Samurai"

The former president of Warner Home Video has criticised Sony for the
tactics it has employed in the battle of the next-gen DVD formats -
and for dragging home entertainment companies into the console war.

In a speech delivered at the Perspectives in European Video
conference, Warren Lieberfarb said: "If I put Blu-Ray in PlayStation
and I don't license it to Microsoft for Xbox and I get all the studios
to only publish in PlayStation, I'll beat Microsoft in the
next-generation games market."

"We've been sucked into PlayStation versus Xbox."

Lieberfarb went on to compare Sony's strategies to those used by
Samurai swordsmen, stating: "If you ever read The Art of War, you will
see all of Sony's moves, including taking all its enemies in the same
tent and then leaving them empty-handed. These are things that they
have done historically."

"They did the same thing to Matsushita and Betamax, they did the same
thing to Matsushita on compact disc, they did the same thing to
Matsushita on the digital video camcorder," Lieberfarb continued.

"They compete like Samurai. It isn't the way we compete in the West."

Lieberfarb said that although it may look like Blu-Ray is set to win
the battle of the next-gen formats, the war is not over yet.

"Hollywood blew it. They got duped. They could have created the format
that optimized their creative interests. It looks like we lost,
because there are six studios supporting Blu-Ray and only three
supporting HD-DVD. But you know, there's always surprises," Lieberfarb
stated.

He concluded by urging the industry to join Microsoft and Toshiba in
supporting the HD-DVD format, telling the audience: "Convergence is
here, everything is digital, the Internet is going to deliver video,
you are going to want to pass information from one device to another
and HD-DVD versus Blu-Ray is really the first battle in the issue of
who controls the home."







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