Business Briefings Place Mobile Multimedia Trends in Spotlight at IBC 2007

Discussion in 'Wireless Networking' started by Knowing About, Aug 19, 2007.

  1. IBC 2007
    LONDON--(BUSINESS WIRE)--Trends in the consumption of multimedia
    content on mobile devices will be put under the spotlight in the
    Business Briefing programme on Saturday 8th and Sunday 9th September
    at IBC 2007, Amsterdam.

    According to mobile media research firm M:Metrics, 0.8 percent of
    European mobile phone subscribers - over 1.7 million individuals -
    tuned into mobile TV services at least once a month during an average
    month in Q2 this year. Paul Goode, Senior Vice President and Senior
    Analyst at M:Metrics, "While it is early days in the development of
    this new sector, most mobile operators in the EU now offer programmed
    TV over their 3G or EDGE (2.5G) networks and are beginning to attract
    a sizable number of regular viewers."

    Front-runner among the five biggest markets of the EU is Italy, where
    the first DVB-H mobile broadcast networks have heightened awareness of
    mobile TV. A little over a year after the services launched, just
    under 450,000 people - around one percent of all mobile users in Italy
    - already use own a DVB-H capable handset. More than 31 percent of
    users with a DVB-H handset tuned in during June 2007 and over half of
    these did so at least once a week.

    In contrast to services such as ringtones and game downloads, the
    market for mobile broadcast viewing is currently skewed towards young
    male users. The gender gap is quite pronounced - 70 percent of
    broadcast TV viewers are men and only 30 percent women - while 18-24
    year old men are four times as likely to watch than older men. The
    number of female viewers is spread across all age groups more evenly.

    M:Metrics will provide a more in-depth exploration of multimedia
    content consumption, look at the pricing of mobile TV packages and
    provide a more detailed examination of the Italian market in its
    Business Briefing at 09.30 on Sunday 9th September. "Mobile TV
    continues to be a hot topic in both the mobile and broadcast
    industries," said M:Metrics' Goode. "If mobile TV is to achieve its
    full potential, all parties need to understand the current state of
    the market and where the opportunities lie. Our Business Briefing will
    provide some invaluable insight." Updates and new developments on Wifi
    can be reached on

    In other free-admission Business Briefings, National Grid Wireless and
    Qualcomm MediaFLO will explore business models for broadcasting to
    mobiles, while Thomson, weComm and S3 will examine the impact of
    service provider technology choices on business case and user
    experience and Ericsson will consider the role of mobile TV in the new
    world of TV2.0. Producing and presenting content for mobile and
    converged services will be addressed by Snell & Willcox and Bluestreak
    while National Grid Wireless will consider the role of WiMAX as a
    platform for mobile TV in the future. Signiant, Thomson and
    Nagravision will look at the some of the challenges and opportunities
    related to multimedia delivery across mobile and other platforms such
    as IPTV.

    IBC's dedicated Mobile Zone provides a unique opportunity for
    application developers, content providers and technology companies to
    showcase their capabilities in this important emerging fields. Live
    DVB-H, MediaFLO and WiMAX demonstration broadcasts will be available
    throughout the Mobile Zone and elsewhere in the RAI conference and
    exhibition centre. Mobile will also be a key thread throughout the
    Digital Lifestyles theme day in the IBC Conference on Saturday 8th

    Celebrating its 40th anniversary, IBC has evolved from its roots in
    terrestrial broadcasting to become the leading international event for
    professionals involved in the creation, management and delivery of
    entertainment, sports and news content worldwide.

    "Through the Mobile Zone, Business Briefings and the Digital
    Lifestyles day in the IBC Conference, IBC 2007 provides numerous
    opportunities for the broadcast and telecom sectors to understand the
    reality of the mobile multimedia opportunity," said Mike Crimp,
    Marketing Director of IBC.


    IBC Conference: Thursday 6th - Monday 10th September 2007

    IBC Exhibition: Friday 7 September - Tuesday 11th September


    Exhibition-entry registration (which includes access to the Business
    Briefings and designated free sessions within the Conference
    programme) is free until 08:00 hours BST on Monday 20 August.

    To register, visit
    For Wifi, visit

    IBC takes place at the RAI in Amsterdam

    With its own railway station, the RAI is served by regular train
    services, and is only two stops from Amsterdam's Schipol Airport.

    More information on IBC2007 can be obtained from the IBC podcasts

    For press enquiries relating to mobile TV and IPTV aspects of IBC,
    please contact Ian Volans +44 7956 505 690 or

    News from IBC exhibitors is available on the IBC website and at the
    Virtual Press Office

    for IBC 2007
    Ian Volans, +44 7956 505 690
    Knowing About, Aug 19, 2007
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