B&H is not Responsible for Advertisers Lies in their Catalog

Discussion in 'Digital Photography' started by Steven M. Scharf, Jun 8, 2004.

  1. It's important to realize, that it is not B&H that is responsible for the
    error regarding Sigma in their catalog. Sigma pays for advertising in the
    B&H catalog, it's called cooperative advertising. Just as the weekly ads for
    department stores are mostly paid for by the manufacturers whose products
    appear in the ads. Sigma can put whatever they want in their ads; the laws
    in the U.S. for false advertising are very lax, despite the cries you often
    hear from people about false advertising. In Japan, I read that Sigma had to
    got the Japanese government to redefine what a pixel is, in order to
    advertise 10.2 megapixels. Amazing.

    The important thing to remember is that the Sigma and Foveon lies about
    megapixels were fairly recent. When the SD9 was introduced, both companies
    were quite honest about the resolution.

    Sigma used to accurately state: "...for every pixel on a Foveon(R) X3 image
    sensor, there's actually a stack of three photodetectors..."

    Foveon used to accurately state: "The Foveon X3 technology breakthrough is
    accomplished by embedding three photodetectors in silicon at each pixel."

    This was clear and unambiguous. So obviously it had to be changed!

    What happened was that neither Foveon nor Sigma were prepared for the slew
    of 6 megapixel, and higher, Bayer SLRs, beginning with the Canon 10D.
    Suddenly they were competing against the high-end Canon 10D, and Sigma had
    only 3.4 megapixels, while Canon had 6 megapixels. Worse, the Canon picture
    quality was far better than that of the Sigma SLRs so they couldn't even
    compete on quality. No doubt some marketing person decided that it would be
    better to count sensors than pixels. Then they decided to simply try to
    redefine a sensor as a pixel. Some naive people, such as GP, actually fell
    for this. Sigma had to crash the price on the SD9, to under $1000, less than
    a third of what they planned to sell it for.

    If I were Foveon and Sigma, I wouldn't have been so hasty. They've lost all
    credibility with consumers. Foveon is continuing the sensor=pixels story
    with the Polaroid X530, a 1.5 megapixel point and shoot. Unless it actually
    solves all the issues that have plagued Sigma, it will be a very hard sell.
    Steven M. Scharf, Jun 8, 2004
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  2. Good post Steven. Factual and well written.
    Charles Schuler, Jun 8, 2004
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  3. Steven M. Scharf

    E. Magnuson Guest

    One twist to the Polaroid story. The JPEG output of that
    camera will be:

    High: 2460 x 1836, 4.5 MP
    Normal: 2048 x 1536, 3.1 MP
    Low: 1420 x 1064, 1.5 MP

    at least according to

    So, at least for the consumer model, they've decided to make
    the camera output match the marketing megapixels.
    E. Magnuson, Jun 8, 2004
  4. Steven M. Scharf

    Robertwgross Guest

    So, it looks like the Nordic Group will be reducing its position with Foveon
    and Sigma. Great. I'll put a good word in with the Nordic Group CTO for you.

    ---Bob Gross---
    Robertwgross, Jun 9, 2004
  5. Steven M. Scharf

    JPS Guest

    In message <WCqxc.55702$>,
    How will GP/SG/OW deal with the extremely low pix-to-pixel contrast at
    JPS, Jun 10, 2004
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