{ADSL Guide} Sky by Broadband reborn as Sky Anytime

Discussion in 'Broadband' started by J Drake, Nov 28, 2006.

  1. J Drake

    J Drake Guest


    Sky by Broadband was originally born as a free add-on for subscribers to the
    Sky Movies satellite TV packages. The service has now relaunched as Sky
    Anytime still offering free movie downloads, but has enlarged to offer other
    content that people can pay to download. The service is currently only
    available to PC users and 3G mobile users.

    Pricing for download services is still in its infancy, so it remains to be
    seen whether UK audiences will pay £2.50 for an episode of Lost, or £1.50
    for a Stargate episode. Stuff.tv has more on the relaunch.

    We aren't sure that £2.50 for a show that is around 45 minutes long if you
    don't count the adverts is very good value for money. Particularly as the
    episodes are often repeated later in the same week, certainly anyone
    downloading and paying for a complete series really needs to consider buying
    the boxed set. If the idea of offering content for legal download is meant
    to reduce the amount of illegal file sharing, it needs to be down at a price
    point that appeals to a shows target audience. One possible alternative is
    to offer a monthly subscription option.
    J Drake, Nov 28, 2006
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  2. J Drake

    Sean Black Guest

    A similar service is available in the US for approx $0.99 per episode,
    what's that work out to? Around 50p? Much more reasonable.

    If it was a reasonable price (i.e. similar to the US charge) and
    available at the same time or very shortly afterwards as the US
    broadcast, then it might be worthwhile, as it stands there is no
    incentive for anyone not to "illegally" download the same thing for
    Sean Black, Nov 29, 2006
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  3. J Drake

    gort Guest

    In the USA the broadcasters are covered by the FCC which is very good at
    keeping them in check. They did this early on with sat broadcasters by
    stopping them charging vast sums and making them charge a smallish fixed
    fee for each program and customers get to decide what they want in a
    package. Its pity Blair is not more like this instead of bending over for
    Murdoch every time.

    gort, Nov 29, 2006
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