WB to sell vids via P2P (in Germany)

Discussion in 'DVD Video' started by Goro, Jan 31, 2006.

  1. Goro

    Goro Guest

    Intersting. ABC and NBC took the lead in tv show downlaods via iTunes
    and with Jobs at Disney, ABC might be getting ready for a big leap
    forward. Now, it looks like WB is upping the ante and trying to
    leapfrog them by offering legal p2p downloads of movies and tv shows.
    It's an interesting idea, but i wonder if the savings that WB is going
    to get (from not having to allocate a huge set of servers) will be
    passed on to the consumer at all. My guess is no.



    In a move that shows Hollywood is examining the benefits of a
    technology it long reviled, Time Warner Inc.'s Warner Bros. is expected
    to announce today that it will sell movies and television shows online
    in Germany using peer-to-peer technology.

    Warner Bros. is working with Bertelsmann AG and its subsidiary Arvato
    to create a service called In2Movies, to launch in March. The service
    will feature movies dubbed into German, including "Batman Begins" and
    "Harry Potter and the Goblet of Fire," for a fee that Warner says will
    be similar to the cost of a DVD. It will also offer television shows
    like "The O.C." and locally made programs and movies. Users, who will
    have to register for the service, will be able to keep the movie
    indefinitely. But instead of getting a movie from a central server,
    pieces of it could come from other people on the network who also
    bought that movie.

    The Arvato architecture is similar to that used by peer-to-peer systems
    like BitTorrent, a technology that enables millions of people to share
    copyrighted movies and other material online without paying for them.
    Peer-to-peer technology has long been blamed for enabling the theft of
    music and movies online. But with Internet and DVD piracy on the rise,
    the Hollywood studios are looking for ways to harness peer-to-peer and
    other Internet-based technologies.

    "Studios can't just turn their backs and hope 'P2P' is going to go away
    tomorrow," says Kevin Tsujihara, president, Warner Bros. Home
    Entertainment Group. In2Movies will use Arvato's new platform, called
    GNAB to deliver movies. GNAB adds security features onto the movies so
    they can't be pirated, makes sure the movie owners get paid each time a
    consumer on In2Movies buys a movie, and routes the movies through
    computers owned by In2Movies' users. By using the service, people will
    essentially agree to let In2Movies turn their own computers into
    miniservers to help distribute entertainment to others around the

    In Germany, In2Movies will be competing with services that provide
    online access to filmed entertainment, among them an Internet
    movie-rental service run by Deutsche Telekom AG. It will also be going
    up against stores that sell physical DVDs.
    Goro, Jan 31, 2006
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