Sonic Forges High Definition Authoring Alliance.

Discussion in 'DVD Video' started by Allan, Jul 12, 2005.

  1. Allan

    Allan Guest

    Sonic Forges High Definition Authoring Alliance; World's Leading Media
    Creation Companies Join Forces With Sonic to Jump Start HD Title
    Development for HD DVD and Blu-Ray Disc Formats

    NOVATO, Calif. --(Business Wire)-- July 12, 2005 -- Sonic Solutions
    (Nasdaq:SNIC), the leader in digital media software, today announced
    that it has founded the High Definition Authoring Alliance(TM) (HDAA),
    the first and only worldwide association of top DVD authoring houses
    dedicated to facilitating the rollout of titles for release in the new
    high definition HD DVD and Blu-ray Disc (BD) optical disc formats.
    Building on Sonic's leading role in DVD authoring solutions and its
    close, long-standing ties to Hollywood and the consumer electronics
    industry, the HDAA will increase momentum for successful introduction
    of the formats, ensuring the timely availability of quality titles by
    providing members with exclusive access to key information, HD-enabled
    tools and comprehensive training.

    "Sonic's HDAA opens the door to the entire range of information and
    tools that will be vital to our professional title creation business
    as we prepare for the HD evolution of disc-based packaged media," said
    Mark Johnson, Director of Research and Development at Thomson
    Technicolor Creative Services in Burbank, California. "HDAA membership
    also makes us part of a community that is pulling together toward the
    same goal, which is to be sure that we're prepared to make the launch
    of these new formats a great success."

    For authoring houses, adapting to the new HD DVD and BD formats will
    involve more than simply working with video material in HD. It will
    also mean learning how to take full advantage of the formats' new
    interactive capabilities. These capabilities greatly expand the viewer
    experience by integrating menus and content into a unified
    presentation similar to that available during PC playback of premium
    DVDs created with Sonic's patented InterActual(R) technology. To speed
    the learning process and facilitate the communication of important
    format requirements back to Sonic, HDAA members will participate in
    group meetings, special events and technical seminars with Sonic
    engineers who are involved in defining the new standards to exchange
    information, contribute ideas and discuss the practicalities of HD
    title development.

    "Sonic created the first DVD authoring systems that helped us move
    forward with DVD business. Now, with the added complexity of the HD
    formats, we look forward to working with Sonic's HDAA to help the
    development of our exciting new HD titles," said Dieter Schlautmann,
    Director New Media Development at Sonopress, a member of the global
    arvato storage media group, a Bertelsmann company in Gutersloh,
    Germany. "Without the help of the HDAA, everything would be a bigger
    challenge. Being an HDAA member makes the whole process much easier
    for us and our customers."

    "Even before the launch of DVD-Video, the world's most successful CE
    format, Sonic helped the authoring community rapidly get up-to-speed
    on the format by successfully establishing the DVD Authoring
    Alliance," said Rolf Hartley, senior vice president and general
    manager for Sonic's professional products group. "We're excited to
    once again take a leadership role in getting powerful new formats to
    market. The HDAA is a great vehicle for sharing our experience and
    expertise with our authoring customers who will be the first to
    release HD titles, and it also provides the CE companies and the
    authoring houses with an open channel for communicating on issues of
    mutual concern. The HDAA is a 'win/win' opportunity for everyone who's
    working to make the HD packaged media rollouts a big success."

    HDAA members will have early access to Sonic's toolset for the new
    formats, which are the first available solutions to address all
    aspects of authoring for complex-interactive HD titles. The first
    phase of the HDAA program includes delivery of vital components
    required to build HD titles, including Sonic HD-series encoding,
    Scenarist(R) HD for creating "Standard Content" HD DVD titles, and the
    Sonic Advanced Interactivity Toolkit, a combination of hands-on tools
    and in-depth documentation addressing design issues for advanced
    interactive titles.

    About The High Definition Authoring Alliance

    The HDAA is a Sonic-sponsored association of top authoring houses
    worldwide. The HDAA is dedicated to accelerating the development of
    the authoring skills, capacity, and technological infrastructure
    required to support rapid adoption of HD DVD and BD high definition
    optical disc formats. HDAA activities, including training and
    seminars, are focused in three geographical centers: Burbank,
    California for the Americas, London, England for Europe, and Tokyo,
    Japan for Asia. The group currently has over twenty five members,

    -- 1K Studios, LLC -- Burbank, CA, USA

    -- Ambient Digital -- Santa Monica, CA, USA

    -- Ascent Media -- Burbank, CA, USA

    -- Audio Intervisual Design -- Los Angeles, CA, USA

    -- B1 Media, Inc. -- Studio City, CA, USA

    -- Click Active Media, Inc. -- Santa Monica, CA, USA

    -- Comchoice Corporation -- El Segundo, CA, USA

    -- Daikin Industries, Ltd. -- Tokyo, Japan

    -- Deluxe Digital Studios, Inc. -- Burbank, CA, USA

    -- DGP, Ltd -- London, England

    -- DMP -- Digital Media Production -- Prague, Czech Republic

    -- Egmont Nordisk Film -- Valby, Denmark

    -- Elektrofilm -- Los Angeles, CA, USA

    -- Enteractive Entertainment, GmbH -- Hamburg, Germany

    -- Imagica Co. -- Tokyo, Japan

    -- International Digital Management (IDM) -- Oxford, England

    -- JP Corp. -- Tokyo, Japan

    -- microSTREAM Pty Ltd. -- Sydney, Australia

    -- Motionlink Pty Ltd. -- Sydney, Australia

    -- MX Entertainment -- San Francisco, CA, USA

    -- Sonopress, GmbH -- Gutersloh, Germany

    -- TBS Service, Inc. -- Tokyo, Japan

    -- Technicolor Creative Services -- Burbank, CA, USA

    -- Toppan Printing -- Tokyo, Japan

    -- Video Tech Co, Ltd. -- Tokyo, Japan

    For more information on the HDDA contact Sonic at .

    "Arguing with anonymous strangers on the Internet is a sucker's game
    because they almost always turn out to be -- or to be indistinguishable from
    -- self-righteous sixteen-year-olds possessing infinite amounts of free time."
    - Neil Stephenson, _Cryptonomicon_
    Allan, Jul 12, 2005
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  2. Alpha

    Alpha Guest

    Can you say nonsense hyperbole?
    Alpha, Jul 13, 2005
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