Sonic Debuts Scenarist HD; First HD DVD Authoring System.

Discussion in 'DVD Video' started by Allan, Apr 22, 2005.

  1. Allan

    Allan Guest

    April 18, 2005 06:30 AM US Eastern Timezone

    Sonic Debuts Scenarist HD; First HD DVD Authoring System Enables
    Hollywood Studios to Begin High-Definition Title Development

    NAB2005
    Booth #SL308

    LAS VEGAS--(BUSINESS WIRE)--April 18, 2005--Sonic Solutions
    (NASDAQ:SNIC), the leader in digital media software, debuted today
    Scenarist(R) HD, the world's first HD DVD authoring system, enabling
    high-end production facilities and major motion picture studios to
    begin developing the first wave of titles in the highly anticipated HD
    DVD format. Based on Scenarist, the industry's leading DVD authoring
    application, Scenarist HD features the same logical workflow and user
    interface already familiar to the majority of professional DVD
    authors, providing a smooth introduction to the new high-definition
    authoring format.

    "We are excited about Sonic Solutions' support of HD DVD. Our close
    cooperation with Sonic is a key component in delivering the next
    generation of high-definition movies to consumers," said Hisashi
    Yamada, chief fellow of Toshiba Corporation's Digital Media Network
    Company. "The availability of Scenarist HD will ensure a successful
    launch of the new format."

    HD DVD combines high-definition video and audio content with improved
    menus, subtitles and navigation to provide a superior viewing
    experience to make the most of new HD TVs and displays that have
    become extremely popular with consumers. Important new features and
    capabilities of Scenarist HD include support for the latest
    high-definition video codecs (H.264 AVC, VC-1, and MPEG-2) and audio
    codecs (Dolby Digital +, DTS HD, and MLP), menus with up to 48 buttons
    each as well as 256-color subpictures for smoother looking subtitles,
    and expanded navigation capabilities.

    "Scenarist has been an important part of our authoring business from
    the beginning, allowing us to create some of the most compelling
    titles to date for our Hollywood customers," said Larry Spangler,
    director of multimedia services at LaserPacific Media Corporation, a
    leading DVD encoding and authoring facility. "We anticipate that
    Scenarist HD will play an equally important role in our HD authoring
    strategy as we begin title production in the new format."

    "We've designed Scenarist HD to fit into the HD content creation
    workflow," said Rolf Hartley, general manager of Sonic Solutions'
    professional products division. "Hollywood studios and professional
    post production facilities know and trust Scenarist's reputation for
    reliable and flexible title development and, because the majority of
    professional authors already use Scenarist, the transition to
    Scenarist HD will seem effortless."

    Sonic will be demonstrating Scenarist HD at its NAB booth (#SL308) and
    plans to release the product in the summer of 2005.

    About HD DVD

    HD DVD is a digital optical media format that supports high-definition
    video and audio, advanced interactivity, Internet connectivity, and
    new consumer options. HD DVD discs have a capacity of 15 GB for
    single-layer discs and 30 GB for dual-layer discs (yielding up to 8
    hours of high-definition movie content). Since HD DVD is based on the
    same media as DVD, availability of the new discs, along with hardware
    that can play both formats, will likely be cost-effective and timely.
    Officially adopted by the DVD Forum, the new format boasts support
    from studios like Warner Bros., New Line Cinema, Universal, and
    Paramount.

    About Sonic Solutions

    Sonic Solutions (NASDAQ:SNIC)(http://www.sonic.com) is the leader in
    digital media software, providing a broad range of interoperable,
    platform independent software tools and applications for creative
    professionals, business and home users, and technology partners.
    Sonic's products range from advanced DVD authoring systems and
    interactive content delivery technologies used to produce the majority
    of Hollywood DVD film releases, to the award-winning Roxio- and
    Sonic-branded CD and DVD creation, playback and backup solutions that
    have become the premier choice for consumers, prosumers and business
    users worldwide.

    Sonic products are globally available from major retailers, online at
    Sonic.com and Roxio.com, and are bundled with PCs, after-market drives
    and consumer electronic devices. Sonic's digital media creation engine
    is the de facto standard and has been licensed by major software and
    hardware manufacturers, including Adobe, Microsoft,
    Scientific-Atlanta, Sony, and many others. Sonic Solutions is
    headquartered in Marin County, California.

    Sonic, the Sonic logo, Sonic Solutions, Scenarist, and Roxio are
    trademarks or registered trademarks of Sonic Solutions or its
    subsidiaries in the United States and/or other countries. All other
    company or product names are trademarks of their respective owners
    and, in some cases, are used by Sonic Solutions under license.

    Forward Looking Statements

    The above paragraphs of this press release may contain forward looking
    statements that are based upon current expectations. Actual results
    could differ materially from those projected in the forward looking
    statements as a result of various risks and uncertainties including,
    among others, the timely introduction and acceptance of new products,
    costs associated with new product introductions, the transition of
    products to new hardware configurations and platforms and other
    factors, including those discussed in the Company's annual and
    quarterly reports on file with the Securities and Exchange Commission.
    This press release should be read in conjunction with the Company's
    most recent annual report on Form 10-K, Form 10-Q and Registration
    Statement on file with the Securities and Exchange Commission, which
    contain a more detailed discussion of the Company's business including
    risks and uncertainties that may affect future results. The Company
    does not undertake to update any forward looking statements.






    "Arguing with anonymous strangers on the Internet is a sucker's game
    because they almost always turn out to be -- or to be indistinguishable from
    -- self-righteous sixteen-year-olds possessing infinite amounts of free time."
    - Neil Stephenson, _Cryptonomicon_
     
    Allan, Apr 22, 2005
    #1
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