NPD: Free Blu-Ray Players Contributed to Weekly Hardware Lead - Number Misleading.

Discussion in 'DVD Video' started by Phil, Jan 25, 2008.

  1. Phil

    Phil Guest

    http://www.highdefdigest.com/news/s...yers_Contributed_to_Weekly_Hardware_Lead/1403

    http://www.betanews.com/article/pri...ls_led_to_boosted_sales_this_month/1201203983

    That 93% lead for Blu-ray in hardware sales in the week following Warner's
    exclusivity announcement? NPD (the research group that tallied the numbers)
    says don't read too much into it. That's according to a new article at
    BetaNews, which quotes an NPD official as saying that a series of free
    player bundles led to inflated weekly numbers for team Blu. Explaining that
    the weekly data had not been approved for release by the research group,
    Stephen Baker, vice president of industry analysis for NPD, cautioned
    against making any long-term judgments based on the weekly numbers,
    explaining that NPD sees large fluctuations in numbers like these each week.

    Baker went on to attribute the week's Blu-ray gains to several deals from
    Sony, Sharp and Panasonic that saw free Blu-ray players bundled with the
    purchase of new HDTVs. He said that player sales for Samsung (which did not
    offer a free Blu-ray player deal) were "almost non-existent" for the week.
    All of this is not to say that it was a good week for HD DVD hardware sales.
    Although Baker declined to get into specifics, he did confirm a drop in
    overall HD DVD player sales for the week.


    A report from NPD Group claimed Blu-ray standalone player sales accounted
    for 93 percent of the high-def market for the week ending January 12, but
    NPD itself won't stand behind the numbers, saying they were leaked and that
    weekly sales data is not a long-term indicator. According to Stephen Baker,
    vice president of industry analysis for NPD, the data "came from an NPD
    subscriber" and "wasn't approved for release from NPD." He added that the
    firm typically sees big fluctuations in sales volumes each week, and never
    makes long-term judgements based on weekly data.

    "It reflects what was going on during that week," Baker said, adding that it
    wasn't smart to "extrapolate that out for six months."

    So what went on the week ending January 12 that led to such high numbers in
    Blu-ray standalone player sales? Bundling deals with HDTVs, explained Baker.
    Sharp Blu-ray players accounted for over 30% of sales, as they were offered
    free to buyers of the company's LCD televisions.

    Sony -- also accounting for one-third of sales -- had a similar $400-off
    deal for Blu-ray players when buying a Sony HDTV.

    Panasonic, like Sharp, offered a free Blu-ray player and made up for the
    remaining third of units sold. Samsung Blu-ray sales were almost
    non-existent, as the company did not offer any special deals to TV buyers.

    The NPD figures did not include Sony's PlayStation 3 or Microsoft's HD DVD
    add-on for the Xbox 360 -- only standalone players.

    Baker wouldn't get specific -- since NPD normally never even comments on
    weekly sales data -- but said there was some drop in HD DVD player sales.
    For its part, the HD DVD Promotional Group told BetaNews the weekly sales
    data was from before the HD DVD player price drop Toshiba announced last
    week.

    Baker did provide BetaNews some insight as to how NPD counts sales. It
    receives its data from point-of-sale systems from a number of retail outlets
    across the United States. He would not say how many retailers send data to
    NPD, but said it was "double digits."

    NPD's numbers do not include online sales from the likes of Amazon, where
    Toshiba's HD-A3 HD DVD player is the number one seller in the DVD player
    category and number 14 in all of electronics. By contrast, standalone
    Blu-ray players do not make the electronics list.
     
    Phil, Jan 25, 2008
    #1
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  2. Phil

    Phil Guest

    Phil, Jan 25, 2008
    #2
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  3. Phil

    Deano Guest

    Re: Free Blu-Ray Players Contributed to Weekly Hardware Lead - Number Misleading.

    "Phil" <> wrote in message
    news:tAnmj.5962$ow.3924@pd7urf1no...
    > http://www.petitiononline.com/SAVEHDD/petition.html
    >
    > Almost 30,000 people have signed.
    >
    >

    Who the **** cares? Really is this subject matter worth posting in an xbox
    newsgroup?
     
    Deano, Jan 25, 2008
    #3
  4. Phil

    mark johnson Guest

    Re: Free Blu-Ray Players Contributed to Weekly Hardware Lead - Number Misleading.

    "Phil" <> wrote in message
    news:tAnmj.5962$ow.3924@pd7urf1no...
    > http://www.petitiononline.com/SAVEHDD/petition.html
    >
    > Almost 30,000 people have signed.
    >
    >
    >


    All people are doing is prolonging the format war, if companies listen to
    things like this.
     
    mark johnson, Jan 25, 2008
    #4
  5. Phil

    Sanddancer Guest

    Re: Free Blu-Ray Players Contributed to Weekly Hardware Lead - NumberMisleading.

    mark johnson wrote:
    > "Phil" <> wrote in message
    > news:tAnmj.5962$ow.3924@pd7urf1no...
    >> http://www.petitiononline.com/SAVEHDD/petition.html
    >>
    >> Almost 30,000 people have signed.
    >>
    >>
    >>

    >
    > All people are doing is prolonging the format war, if companies listen to
    > things like this.
    >
    >


    What about the conspiracy theory? MS backed HD-DVD to slow down Blu-Ray
    so it could get it's download service underway. It's just a shame the
    360 is so bloody loud!!!
     
    Sanddancer, Jan 25, 2008
    #5
  6. Phil

    Chris F Guest

    Re: Free Blu-Ray Players Contributed to Weekly Hardware Lead - Number Misleading.

    On Fri, 25 Jan 2008 15:56:48 -0000, "Deano" <>
    wrote:

    >
    >"Phil" <> wrote in message
    >news:tAnmj.5962$ow.3924@pd7urf1no...
    >> http://www.petitiononline.com/SAVEHDD/petition.html
    >>
    >> Almost 30,000 people have signed.
    >>
    >>

    >Who the **** cares? Really is this subject matter worth posting in an xbox
    >newsgroup?
    >

    my sentiments exactly.

    tbh, it's not really even a topic worth discussing at all, surely it
    should be the content that is discussed, not the format?
     
    Chris F, Jan 25, 2008
    #6
  7. Phil

    Big Daddy Guest

    Big Daddy, Jan 26, 2008
    #7
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