Microsofts advertising framework

Discussion in 'NZ Computing' started by Mike Dee, Aug 4, 2007.

  1. Mike Dee

    Mike Dee Guest

    Spotted elsewhere, sorry if already mentioned:

    <Quote>
    Microsoft patents the mother of all adware systems

    By John McBride | Published: July 17, 2007 - 09:45AM CT

    It's such a tremendously bad idea that it's almost bound to succeed.
    Microsoft has filed another patent, this one for an "advertising
    framework" that uses "context data" from your hard drive to show you
    advertisements and "apportion and credit advertising revenue" to ad
    suppliers in real time. Yes, Redmond wants to own the patent on the
    mother of all adware. Related Stories

    * Microsoft Malware Protection Center opens for business
    * Mexican tycoon elbows past Gates for "richest man" honors

    The application, filed in 2006, describes a multi-faceted, robust
    ad-delivering system that lives on a "user computer, whether it's
    part of the OS, an application or integrated within applications."

    "Applications, tools, or utilities may use an application program
    interface to report context data tags such as key words or other
    information that may be used to target advertisements,"
    </Quote>

    Rest of article here:
    <http://arstechnica.com/news.ars/post/20070717-microsoft-patents-the-mother-of-all-adware-systems.html>

    --
    dee
     
    Mike Dee, Aug 4, 2007
    #1
    1. Advertising

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