Microsoft Aims to Wring Cash From Netbook Buyers

Discussion in 'Computer Information' started by Ablang, Mar 16, 2009.

  1. Ablang

    Ablang Guest

    Microsoft Aims to Wring Cash From Netbook Buyers

    Paul Boutin, The Industry Standard
    Mar 12, 2009 7:51 am

    http://www.pcworld.com/article/161127/article.html?tk=nl_dnxnws



    Did you save hundreds of dollars by buying a netbook or cheap laptop
    instead of a PC? If you did, Microsoft would like you to consider a US
    $30 laptop cooling base, which has a built-in USB-powered fan to keep
    your lap from sizzling beneath your Eee PC. While you're at it, have
    you considered working with a separate mouse instead of the trackpad
    on your downsized keyboard? For another $50 you can buy a Microsoft
    Arc Mouse Special Edition, which comes in four colors.

    Estimates vary wildly as to how much netbooks have eaten into
    traditional laptop and desktop sales. But the safe answer is "a lot."
    The cheap mini laptops are one of the few bright spots in the PC
    industry, and no wonder: As consumers continue to see and hear reports
    that the economy is headed further downhill, it's a given that $300
    netbooks will become even more popular -- and Microsoft will need to
    develop new products and revenue streams to appeal to this market
    segment. Microsoft makes considerably less money off the cheaper
    Windows versions installed on netbooks, so much so that Windows
    revenue is down 8 percent from last year. The company's add-on
    hardware gadgets are a clever way of getting more cash from netbook
    buyers: Let them buy an Asus netbook for the cheapest price they can
    find online. Then, tease them with inexpensive accessories.

    There's a lesson here: People are afraid to spend money, but that
    doesn't mean they won't.
     
    Ablang, Mar 16, 2009
    #1
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