<http://www.theregister.co.uk/2009/12/31/the_out_of_control_decade/> It may indeed always be the case that companies who want to control their customers will find a ready, docile market. They may indeed always end up with the majority of the market. Maybe most customers would rather not have to think about choices. But then, who does that give the power to? The Eloi were seemingly happy, carefree, and childlike, and had the run of the surface of the world. But they were food for the underground-dwelling Morlocks. Which would you rather be?