Budget cameras escape death by smartphone - Amateur Photographer

Discussion in 'Digital Photography' started by Bruce, Feb 29, 2012.

  1. Bruce

    Bruce Guest

    Posted without comment:

    <http://www.amateurphotographer.co.uk/news/Budget_cameras_escape_death_by_smartphone__news_311552.html>

    UK sales of compact cameras at the bottom end of the market have
    dodged the impact of the smartphone revolution, say analysts.

    Sales of fixed lens compacts, priced GBP 50 and under, shot up 26% in
    volume and 29% in value in 2011, according to GfK Retail and
    Technology UK Ltd.

    They bucked the trend of a declining compact market which showed an
    overall drop of 13% in value and 9% in volume last year.

    In total, compact sales in the UK fell from 5.4m in 2010, to 4.9m
    units in 2011.

    Speaking to Amateur Photographer, GfK account director Richard Gregory
    says the figures fly in face of a widely held belief that all compact
    cameras are doomed as the cameraphone market escalates.

    He believes many consumers may have been tempted into the lowest end
    of the compact category by price cuts, or a desire for better picture
    quality, having first enjoyed taking pictures using a smartphone.

    Demand for superzoom cameras (10x optical zoom and above) are also
    fairing better than mid-range models.

    UK consumers snapped up 54% more superzoom compacts last year - a rise
    of 26% in revenue terms.

    END QUOTE

    <http://www.amateurphotographer.co.uk/news/Budget_cameras_escape_death_by_smartphone__news_311552.html>
    Bruce, Feb 29, 2012
    #1
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