Apple Stores To Charge Entrance Fee

Discussion in 'NZ Computing' started by Greg House, Jul 25, 2007.

  1. Greg House

    Greg House Guest

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  2. Greg House

    Mutlley Guest

    Mutlley, Jul 26, 2007
    #2
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  3. Greg House

    Nik Coughlin Guest

    Nik Coughlin, Jul 26, 2007
    #3
  4. In <f88var$4v4$> Nik Coughlin wrote:
    > Mutlley wrote:
    >> Greg House < wrote:
    >>
    >>>
    >>>
    >>>
    >>>
    >>> http://www.bbspot.com/News/2007/07/apple-store-to-being-charging-
    >>> entrance-fee.html

    >>
    >> The kiss of death for any store that does that as far as I'm
    >> concerned..

    >
    > It's satire


    Which reminded me of this article from 2001, when Apple announced plans
    for their own chain of retail stores.

    http://www.businessweek.com/magazine/content/01_21/b3733059.htm
    "Sorry, Steve: Here's Why Apple Stores Won't Work"
    "New retail outlets aren't going to fix Apple's sales"

    Never trust an analyst. Apple now has 185 stores with more on the way,
    and today announced their highest quarterly Mac sales ever. I can't say
    how much the stores were responsible for it, but they sure as hell
    aren't being run at a loss.

    --
    * Roger Johnstone, Invercargill, New Zealand -> http://roger.geek.nz
    * PS/2 Mouse Adapter for vintage Apple II or Mac
    * SCART RGB video cable for Apple IIGS
    Roger Johnstone, Jul 26, 2007
    #4
  5. Greg House

    thingy Guest

    Roger Johnstone wrote:
    > In <f88var$4v4$> Nik Coughlin wrote:
    >> Mutlley wrote:
    >>> Greg House < wrote:
    >>>
    >>>>
    >>>>
    >>>>
    >>>> http://www.bbspot.com/News/2007/07/apple-store-to-being-charging-
    >>>> entrance-fee.html
    >>> The kiss of death for any store that does that as far as I'm
    >>> concerned..

    >> It's satire

    >
    > Which reminded me of this article from 2001, when Apple announced plans
    > for their own chain of retail stores.
    >
    > http://www.businessweek.com/magazine/content/01_21/b3733059.htm
    > "Sorry, Steve: Here's Why Apple Stores Won't Work"
    > "New retail outlets aren't going to fix Apple's sales"
    >
    > Never trust an analyst.


    too true.......

    Apple now has 185 stores with more on the way,
    > and today announced their highest quarterly Mac sales ever. I can't say
    > how much the stores were responsible for it, but they sure as hell
    > aren't being run at a loss.
    >


    My limited understand of the Mac channel is the % for the retailer is
    quite small (<10%), so with having a store, Apple gets to make another
    decent percentage.

    The analyst might well be right, though. In particular, is it that in
    fact that the iPod took off and made life for the Apple stores easy? You
    have to separate the two items....since the iPod made so much money it
    might in actual fact be masking that Apple's stores would otherwise have
    made a loss compared with Apple selling to retailer specialists....

    Apart from iPods, Apple now have some very fine products again is it the
    stores or the goods? it only has 180 stores....so limited coverage,
    selling via a retailer may have actually sold more Apples overall...what
    is the net benefit/effect?

    regards

    thing
    thingy, Jul 27, 2007
    #5
  6. In <> thingy wrote:
    > Roger Johnstone wrote:
    >
    >> Apple now has 185 stores with more on the way,
    >> and today announced their highest quarterly Mac sales ever. I can't
    >> say how much the stores were responsible for it, but they sure as
    >> hell aren't being run at a loss.

    >
    > My limited understand of the Mac channel is the % for the retailer is
    > quite small (<10%), so with having a store, Apple gets to make another
    > decent percentage.
    >
    > The analyst might well be right, though. In particular, is it that in
    > fact that the iPod took off and made life for the Apple stores easy?
    > You have to separate the two items....since the iPod made so much
    > money it might in actual fact be masking that Apple's stores would
    > otherwise have made a loss compared with Apple selling to retailer
    > specialists....


    I don't think there's any doubt that the iPod is a huge drawcard to get
    people into the stores. Once they're in of course they get a chance to
    see a Mac in a pleasant environment, with no chance of the salesdroid
    trying to convince them to buy an HP because he'll get a higher
    commission this week for one ;o)

    > Apart from iPods, Apple now have some very fine products again is it
    > the stores or the goods? it only has 180 stores....so limited
    > coverage, selling via a retailer may have actually sold more Apples
    > overall...what is the net benefit/effect?


    Steve Jobs was sick of the treatment the Mac got at typical retail
    outlets. Part of it's probably their own fault, as Apple doesn't offer
    the sales incentives and kickbacks that most consumer electronics
    companies offer, but the stereotypical big chain store that 'sold' Macs
    had a bunch of PCs along a wall with one or two low-end Macs at the end,
    often not going, and definitely with no software in sight. Opening their
    own stores proved that it could be done right, attract new customers (
    something like 50% of the Mac buyers in the Apple Stores are first-time
    Mac buyers), and they could still run the stores at a profit even while
    paying normal prices to Apple, Inc.

    --
    * Roger Johnstone, Invercargill, New Zealand -> http://roger.geek.nz
    * PS/2 Mouse Adapter for vintage Apple II or Mac
    * SCART RGB video cable for Apple IIGS
    Roger Johnstone, Jul 28, 2007
    #6
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