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There's been much discussion lately regarding the fairness, or rather the unfairness, of Google+ activity affecting rankings of (what else?) Google, the search giant. For multiple reasons, Google+ wants to integrate its social activity into the search and ranking process. Google can use the social interactions from Google+ to easily and quickly collect information to help ranking. And, with Google+ playing a part in the ranking, more people are likely to participate. With this switch, Google+ social signals like +1′s can now help a page rank higher.
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Source:
Inc
Interesting. I had no idea the +1 would actually do something like the Facebook "Like".
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