Bruce wrote:
> Alan Lichtenstein <> wrote:
>
>>Bruce wrote:
>>
>>>Recent news from Olympus suggests that, as a result of the outcry that
>>>greeted the company's suggestion that no more E-System DSLRs would be
>>>developed, Olympus has changed its mind. The company is now expected
>>>to continue with the development of future E-X and E-XX models.
>>>However there will be no more E-XXX models, because Olympus believes
>>>that the market for these has largely been satisfied with the
>>>introduction of PEN mirrorless cameras.
>>>
>>>So if you have a substantial investment in the excellent Zuiko Digital
>>>lenses there will be an upgrade path with the Olympus brand.
>>>
>>>This is Olympus' official policy. If I can find a link to a press
>>>release I will post it.
>>>
>>
>>That's good to know. All the people I spoke to, including sales
>>representatives were very non-committal and close-mouthed regarding this
>>issue.
>
>
>
> Everything has changed within the last few weeks. Two months ago,
> Olympus suggested that there would be no new DSLRs. But the outcry
> from Olympus owners, enthusiasts and the dealer network forced the
> company to reconsider.
>
> A recent notice to Olympus dealers in Europe that states the E-X and
> E-XX models will continue but there will be no more E-XXX models. The
> E-620 will be the last E-XXX model and that has not been manufactured
> for some months now. Unfortunately I am not allowed to republish that
> notice.
We know the E-X series will continue, because Olympus has already
released the E-5. However, as I indicated previously, I can't get a
straight answer out of anyone in Olympus, and even personnel in camera
stores don't have a clue.
I accept that you can't republish the notice as to Olympus' future
marketing plans, however, given what you said about the outcry( myself
included ) from Olympus owners, it makes no sense to NOT tell these
owners, like myself, that Olympus is NOT abandoning them. Absent such
notice, I'm purchasing another system.
As to you assertion that Olympus is not going to compete in the entry
level DSLR business with the E-XXX line, the 620 was one good camera,
and if updated, could have been a hefty competitor to the Nikon and
Canon entries. I considered purchasing a 620, but backed off, figuring
that I'd step up to the E-30's next iteration.
>>In fact, one source in Olympus that I had an exchange of e-mails
>>with seemed to indicate that they were banking on the PEN cameras as
>>opposed to the DSLR type.
>
>
>
> That was the situation a few weeks ago. It has changed.
If such is the case, then they should let the world know. It makes no
sense to keep this a secret. My opinion.
>>None, however, would say what the official
>>policy was with respect to the DSLR line.
>
>
>
> I don't think there was one.
There had to be. Someone made a decision to cease development on DSLR's
and concentrate on the PEN EVF line.
> My guess is that the company's statement about DSLRs being
> discontinued was intended only to elicit a response from Olympus
> stakeholders around the world. The outcry convinced Olympus that it
> would be worth carrying on with E-X and E-XX product lines but not the
> E-XXX whose market had almost vanished with the introduction of the
> PEN Micro Four Thirds system.
You may in fact be correct in your conjecture. And the conclusions
about discontinuing the E-XXX line make sense if your conjecture is
correct. The E-XXX line was an entry level line. Any current owner of
an Olympus is NOT going to purchase another entry level camera, but will
likely step up. Hence, the outcry from Olympus owners would surely be
concentrated in demand of the prosumer and pro lines. So your
conjecture makes sense.
But I've noticed that Olympus doesn't seem to be too swift in making
marketing decisions. Basing their decision on the outcry of current
Olympus owners and discontinuing the the entry level line, is akin to
Nikon receiving feedback from Nikon owners, looking to step up and
deciding to eliminate the 3100, since nobody lobbied for that. IMHO, I
believe that Olympus made another serious error, if wht you say is true,
by eliminating the entry level line. You increase market share by
getting new customers, which your entry level cameras are designed to
do. You don't increase market share by simply satisfying your current
customers. But that's Olympus' problem. I think they're finding out
that the point-and-shoot crowd are NOT going to spend the bucks for the
PEN cameras( witness their latest iteration in that line ) at a
significant reduced price. Even the people who shoot with a compact are
not going to step up to that.
>>I've seen nothing published
>>to support what you say, so if you have a link to some official source,
>>I'd appreciate it.
>
>
>
> I have seen this information published online but cannot recall where.
> I cannot publish anything from Olympus but I suggest you search for it
> online. Sites such as photorumors.com and photographybay.com are a
> good place to look, plus there is of course 43rumors.com.
Thanks. I'll take a look.
>>I get the Olympus newsletters periodically, and I've
>>seen nothing from them regarding this issue there.
>
>
>
> Newsletters tend to avoid such issues! 
>
>
>
>>I'll look again;
>>maybe it was buried somewhere that I missed. As I said, I'd rather
>>stick with Olympus, and since I've already waited two years, I'll wait
>>another one if they're going to come out with the next iteration to the
>>E-30.
>
>
>
> You may have a long wait, because Olympus has so far been unable to
> source a sensor with more than 12 MP.
Well, you have a point there. I didn't consider resolution. But for my
purposes 12 megapixels is adequate. But I do suppose that Olympus will
want to upgrade that if they are going to compete in that market.