On 8/02/2011 10:28 p.m., Boots wrote:
> On Tue, 08 Feb 2011 16:32:54 +1300, Lawrence D'Oliveiro wrote:
>
>> A programmer has put up a website that links to publicly-viewable copies
>> of articles included in each edition of Rupert Murdoch’s “The Daily”
>> Ipad app
>> <http://www.zdnet.com/blog/btl/new-si...why-pay-for-a-
> subscription/44453>.
>> He even goes further than the Ipad app, by providing indexes to previous
>> issues.
>>
>> Do you think Murdoch will demand he take it down, under some theory of
>> Intellectual Property infringement?
>
> Nope. In what way is it infringing? The index is an entirely new created
> work that refers to the contents of that other site.
>
> The only problem is... what would happen to that index if that other site
> reorganize itself and thereby render all those links invalid?
>
>
Then it falls to pieces as a marketing exercise. The murdoch/ipad news
is supposed to be so compelling, and ipad users so enthusiatic, that
they send links to news items to their friends who don't have ipads, who
click the links, and are presented with murdoch news, accompanied by
large advertisements telling them how much cooler the whole experience
would be on an ipad.
If they click the links and they all 404, those potential i-thing
customers will start to think their i-friends are i-diots.