On Fri, 23 Jul 2010 10:40:07 -0400, "Neil Harrington"
<> wrote:
>"Bruce" <> wrote in message
>news:.. .
>>
>> That 20% is made up of Panasonic MFT cameras, Olympus E-Series DSLRs
>> and Olympus MFT cameras, Sony Alpha DSLRs, Pentax DSLRs and the
>> Samsung NX-10.
>>
>> Sony's target for its Alpha DSLRs was a 20% market share by 2010. They
>> fell a very long way short of their target.
>>
>> What must be especially worrying for Sony UK is that they did a
>> complex deal with Jessops, the UK's dominant photo store chain, in
>> which Sony Alpha is given equal prominence in Jessops stores to Nikon
>> and Canon. Each of the three brands now has equal display space
>> across Jesssops' 233 stores. Pentax users are upset because Sony has
>> completely displaced Pentax P&S and DSLR cameras from Jessops.
>>
>> Yet the sales figures for Sony Alpha DSLRs are *tiny*. They are still
>> outsold by Pentax, even though the UK's dominant photo chain doesn't
>> sell Pentax any more. And these figures come from 2009, which means
>> that the effect of Sony's NEX range has yet to come.
>>
>> Sony has been spectacularly unsuccessful at persuading users of Sony
>> P&S compact cameras to trade up to Alpha DSLRs. The early signs are
>> that the NEX range is doing very well, with many NEX buyers trading up
>> from Sony P&S. But the Alpha range is suffering, with Alpha DSLR
>> sales having dropped significantly since NEX was introduced.
>>
>> In the short term, Sony will probably continue with Alpha. They will
>> hope that the two slightly warmed-over "new" entry level models (A290
>> and A390) can attract new buyers. But the Alpha range of DSLRs has
>> been a huge loss-maker for Sony from the start. Four years later, the
>> range has a worse market share than it had under its former owner
>> Konica Minolta, and there is no sign of those losses reducing. A
>> successful launch for NEX can only make things worse.
>>
>> The Alpha range has to be killed off. The only question is when.
>
>That's very interesting, and unfortunate.
>
>Sony seems to be in deep doo-doo all around, not just their DSLR sales.
>They've apparently been losing money in practically every major division,
>operating loss of $889M this year (slightly improved from -$900M last year),
>less than 9% of their shares are now held by institutions, and most analyst
>opinions are "sell" or "hold." SNE is now around 28, down from over 40 at
>the recent peak in March.
Thanks Neil, I hadn't realised that other parts of Sony were having
such problems.
I take a keen interest in Sony Alpha because I have a good friend who
owns a photo store that was a Minolta Professional Dealer for many
years and now sells (or rather, doesn't sell) Sony Alpha, plus several
friends who worked for Konica Minolta UK and lost their jobs when Sony
took over. They are all still working in the photo field, but had to
find new jobs at short notice.
My dealer friend is also a Minolta/Alpha user but is intensely
frustrated with the Alpha products that he has great difficulty
selling. As an enthusiast, it grieves him terribly to see a
lacklustre product range that just doesn't sell against Nikon, Canon
and Pentax.
He tells me that Sony has been reduced to taking back unsold stocks of
several Minolta-made lenses and 'remanufacturing' them with Sony
badges to try to get them to sell. This isn't just a question of
sticking on a Sony badge. In some cases, things like barrels and
bezels have to be changed. It must be an embarrassment that these
lenses haven't sold, a full four and a half years after Konica Minolta
called a halt to manufacture, and a whole seven and a half years since
Minolta and Konica merged!
An example is the "Sony" 135mm STF which is just a rebranded version
of a Minolta lens that didn't sell.
http://www.the135stf.net/
The way Sony dealt with former Konica Minolta UK employees was
shameful. There was a lot of expertise in supporting and servicing
Konica Minolta products and all that was lost.
I first found out about this when I was trying to get spare parts for
my Konica Hexar RF, a 35mm rangefinder camera with the M bayonet
mount. It is a gem of a camera, one that is all the Leica M7 should
have been, but wasn't: Robust, reliable, with a 1/4000 sec* fastest
shutter speed - invaluable with f/1.4 or f/1.0 (or even f/0.95 lenses)
in daylight - this is in my opinion the best M rangefinder body that
Leica never made.
Anyway, I was horrified to find that Sony had acquired all the spare
parts for the Hexar RF in the Konica Minolta takeover - and just
dumped them! They went to landfill, ensuring that Hexar RF owners
could no longer obtain spares. Sony should have sold on the parts to
another company - apparently there were several offers of interest but
Sony just ignored them.
*Leica M7 and MP have a claimed fastest shutter speed of 1/1000 sec
but, as with all Leica M bodies since the M3, most struggle to provide
anything faster than 1/700 sec at that shutter speed setting.