Gazing into my crystal ball I observed "Jenn"
<> writing in
news:hseff4$q2s$:
> Adrienne Boswell wrote:
>> Gazing into my crystal ball I observed "Jenn"
>> <> writing in
>> news:hsc4tm$soa$:
>>
>>> "Jeremy J Starcher" <> wrote in message
>>> news:cLfGn.16669$_...
>>>> On Mon, 10 May 2010 22:43:38 -0500, Jenn wrote:
>>>
>>>> And ... as others have said ... the most important visitor to your
>>>> website doesn't have Javascript .....
>>>
>>>
>>> Google is not the most important visitor to your website... your
>>> target customer is.
>>
>> How can you target a customer if they cannot find you?
>>
>>>
>>> Google will adapt and crawl your site just fine if you remember to
>>> include keywords within your page and not just in the meta tag.
>
>
>> True, content is king, but, if Google cannot crawl the site, how is
>> it going to get to the other content? Important content could be on
>> a page that Google cannot reach.
>>
>> Let's look at the following scenario:
>>
>> 1. Home page has information about the store, and a few key products.
>> The navigation is by javascript. White widgets are not on the first
>> page.
>> 2. The meat of the site is different products on subsequent pages,
>> including white widgets. Google cannot get to the pages, so does not
>> index them.
>> 3. Competitor A does not use javascript navigation, and his entire
>> site has been indexed.
>> 4. White widgets become all the rage. Competitor A is going to get
>> the sales because his content was indexed, and available on search
>> engines.
>
> I was talking to the techs and they told me that Google will look at
> and take into consideration the Meta Name keywords, but it doesn't
> index them...
Jenn, use the source, in this case, Google itself. Don't rely on techs.
Straight from Matt Cutts, Google Search Quality Team:
"Google has ignored the keywords meta tag for years and currently we see
no need to change that policy."
URL: <
http://googlewebmastercentral.blogsp...9/google-does-
not-use-keywords-meta-tag.html>
You may want to point your techs to that information.
> Also, content that is brought in via code like AJAX
> boxes IS indexed by google because the content is seen by google
> although it's displayed via something like an AJAX box.
Que? It's simple, if the content is generated via javascript, Google
cannot access it - period.
> They
> evidently feel that the Meta Name keywords is still applicable as far
> as google goes, and they also feel that content displayed as I said
> above is indexed by google and other search engines just fine.
There may be other SEs that use keywords, but they are not mainstream.
If you were building some sort of application for an Intranet, you could
use keywords. As for Google, see above.
>
> I have done a bit of research and there can be other methods of
> *hiding* keywords on site pages so a search engine like google will
> index the page even if it isn't indexing the meta name keywords, not
> the only method search engines index sites, or the navigation is using
> a method google doesn't like, as some have said with javascript navs,
> which is of course.
NEVER attempt to hide keywords. Your site will be penalized and removed
from the index. I know. When I first hired by the company I am with to
increase SERPs, their "tech" had hidden the keywords using white on
white. The company was not in the index AT ALL. I had to write a very
apologetic letter to Google, saying that the over sight had been fixed,
and the person responsible would no longer be writing any markup. It
still took two more letters, and four months before the site again
appeared in results.
Don't use doorway pages, pages specially crafted for SEs, duplicate
content, or participate in link schemes.
URL: <
http://www.google.com/support/webmasters/bin/answer.py?
hl=en&answer=35769>
>
> One method I found particularly interesting was inserting text with a
> small font and the same color as the background within the page and
> insert keywords into that text. At any rate, there are many ways to
> get pages indexed and found by search engines.
See above.
--
Adrienne Boswell at Home
Arbpen Web Site Design Services
http://www.cavalcade-of-coding.info
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