As it turned out from other posts, its the "FollowUp-To: poster" and
Mail-To-Copies (although not ratified and perhaps not supported in all
newreaders) headers that tell the newsreader to compose an e-mail
instead of a Usenet post.
http://www.newsreaders.com/gnksa/gnksa.txt
4) Allow users to change essential headers
The software MUST allow the user to specify "Followup-To: poster", which
tells readers of the article that the user prefers e-mail replies rather
than followups to the newsgroup.
The "poster" keyword tells the news client to compose an e-mail. You
don't specify the e-mail address in the FollowUp-To header. Your news
client gets the e-mail address from the one you configured in your
client. It is unclear if the e-mail address from your news account gets
used when composing the e-mail. After all, you are sending an e-mail so
I suspect your client may use your e-mail address defined in the e-mail
account in your client. If your news client doesn't do e-mail then it
will have to pass the data to whatever is configured as your e-mail
client, and your e-mail address gets used from that e-mail client.
http://www.rfc-editor.org/rfc/rfc1036.txt
2.2.3 FollowUp-To
If the keyword poster is present, follow-up messages are not permitted.
The message should be mailed to the submitter of the message via mail.
http://www.newsreaders.com/misc/mail-copies-to.html
I think the Mail-Copies-To header was proposed but never accepted
although some clients will honor it.