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Microsofts advertising framework

 
 
Mike Dee
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      08-04-2007
Spotted elsewhere, sorry if already mentioned:

<Quote>
Microsoft patents the mother of all adware systems

By John McBride | Published: July 17, 2007 - 09:45AM CT

It's such a tremendously bad idea that it's almost bound to succeed.
Microsoft has filed another patent, this one for an "advertising
framework" that uses "context data" from your hard drive to show you
advertisements and "apportion and credit advertising revenue" to ad
suppliers in real time. Yes, Redmond wants to own the patent on the
mother of all adware. Related Stories

* Microsoft Malware Protection Center opens for business
* Mexican tycoon elbows past Gates for "richest man" honors

The application, filed in 2006, describes a multi-faceted, robust
ad-delivering system that lives on a "user computer, whether it's
part of the OS, an application or integrated within applications."

"Applications, tools, or utilities may use an application program
interface to report context data tags such as key words or other
information that may be used to target advertisements,"
</Quote>

Rest of article here:
<http://arstechnica.com/news.ars/post/20070717-microsoft-patents-the-mother-of-all-adware-systems.html>

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dee
 
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