"H.O.G" <> wrote in message
news:...
> On Fri, 10 Jun 2005 11:51:41 +1200, "Mark."
> <markdonovanNO-> spoke these fine
> words:
>
>>Is there a NZ equivalent to http://dealnews.com/ or
>>http://slickdeals.net/ where one can find discount codes or coupons
>>for better deals on
>>IT gear here in NZ?
>>
>>It's about time some pressure was applied to retailers to offer more
>>competitive deals like those on offer in the US.
The problem is really with the manufacturers. You'd think there would
be a single global market in computer gear with a globally competive
price fixed by supply and demand. This would be the case if online
sales and distribution channels worked better. Instead what we have
are geographically segmented markets in which wholesale and retail
distributors are given certain natural monopolies to fix prices at a
level that will return premiums to the manufacturers as well as small
(or not so small) profits to the various middlemen.
>
> You do realise that most retailers would be paying you to take it
> away
> if they offered much more of a discount?
>
> Half of the online ones are already - they just don't realise it.
Think of the "volume discount" available to US distributors as the
global market price -- the baseline. Prices offered then to
distributors elsewhere -- Europe, NZ, wherever -- will be scaled
upwards from that baseline according to a formula that is as much
strategic as it is mathematical: manufacturers fetch higher prices for
their goods from NZ distributors, and NZ distributors pass them along
to consumers, because they can get away with it in a non-competitive
environment. Simple as that. One of the cleverer bits to the scheme is
the invention of new model numbers for products distributed outside
the US, which makes it very difficult for consumers to actually know
what they're paying more for.
>
> It's about time some pressure was applied to consumers to realise
> that
> if they buy cheap, they get ****.
Retailers apply that pressure all the time. Truth is, as anyone who
browses the net can see for themselves, it's not the case.