"Bill Hilton" <> wrote:
>> will Nikon introduce a full frame (24x36mm) sensor digital SRL ?
>
>They have reportedly said they will have two classes of solutions, one
>with the 1.5x sensor and one with the 1x sensor, and have also
>reportedly said they will stick with the smaller sensors. Both stories
>have been reported in the press even though they are contradictory. So
>they are probably looking at the 1x sensors but aren't sure yet if it
>makes sense to bring them out.
It was one of their engineers who was quoted as saying that they were
working on full-frame sensors. He issued a retraction a couple of weeks
later. Rumor mill has it that higher ups ordered him to do so. You see,
if it were to become known for certain that Nikon had a full-frame DSLR
in the pipeline, a whole lot of people placing orders for a D2x would
simply put their checkbooks away and wait. That's not a way smart
companies like Nikon stay in business.
If you're entering a new market segment and/or trying to stop your
customers from switching brands, you want to announce as soon as
possible even if the new product isn't ready yet. That's why Nikon's D70
and D2x and Minolta's 7D were announced long before you could buy them.
But if you're offering a replacement/upgrade to an existing product, you
don't want to announce until the day before it hits the shelves, so you
can milk every last sale out of the old model before you have to
discount leftover stock. If Nikon does have full-frame in the works
they're clearly counting on the new D2x to slow the exodus to Canon
until it's ready.
Of course, there's no clearly-defined line between "soon" and "late" in
product announcements. The marketing guys try to navigate that great
gray area and decide exactly when the cost of having people put off
purchase of your existing product (because you've announced the Next
Greatest Thing) outweighs the cost of keeping them in the dark and
possibly switching their allegiance over to The Enemy
In the majority of cases the manufacturers conclude it's in their best
interest to keep us in the dark until the last moment.
--
Mark Roberts
Photography and writing
www.robertstech.com