The introduction talks about branding, and the fact that companies can
do it very inexpensively on the Internet. Chapter one explains
trademarks, as well as the domain name system. The Uniform Domain
name dispute Resolution Process (UDRP) is outlined in chapter two
(along with other similar mechanisms), and key elements necessary to
winning a dispute are noted.
Successive chapters present a number of cases involving different
types of principals and principles: companies (in three), institutions
and individuals (in four), celebrities (five), sex (six), complaints
and comments (in seven), generic names (eight), and an amalgam, in
chapter nine, of airlines, banks, wineries, and other companies that
have not prepared for the disputes. Chapter ten deals with the
process of going to court with domain name disputes. Trends and
indications in decisions are reviewed in chapter eleven.
The book does provide a good compilation of advice on a complex and
poorly understood topic. There is one proviso: the text frequently
makes the point that the race is not always to the justified, nor the
legal battle to the prepared. However, as current wisdom has it, the
prepared side is the one to bet on.
copyright Robert M. Slade, 2003 BKCYBSQT.RVW 20031118