![]() |
|
|
|||||||
![]() |
DVD Video - 10 Reasons why HD-DVD and Blu-Ray Have Already Failed |
|
|
Thread Tools | Search this Thread |
|
|
#1 |
|
10 Reasons Why High Definition DVD Formats Have Already Failed
Wednesday, June 21 2006 Iım not typically a doom and gloom kind of guy * really, Iım rather optimistic. But this pending format release/war is simply the most ridiculous thing Iıve seen in a long time. The hype machine is entirely enthusiast-created and since that day I realized Steve Jobs could sell a fart provided he sued a public Mac forum for talking about it before its release, I began to understand the power of public mania. There are a number of reasons why the new high definition DVD formats have already failed and Iıll gladly go over some of them in this article. I am not a soothsayer, but I do study the industry * and at times, sit back and take assessment of whatıs happening from both a consumer and manufacturer perspective. Without any further ado, here are the reasons HD DVD and Blu-ray Disc will never turn into the dominant formats for digital media viewing: 1. Nobody likes false starts With the debut of HD DVD at an underwhelming 720p/1080i, coupled with a buggy interface and a transport that makes boiling water seem like a speedy event, the entrance of high definition DVD into the mainstream came out of the starting gate lame and hobbled. For Toshiba to release a player that didnıt support true HD at 1080p (even though the software does), and with no lossless audio format to accompany the video track, the high definition wave was more of a ripple. Add to this the delay of HDMI 1.3, lack of market penetration and supply, and a dearth amount of software titles and you have a very unimpressive product launch. 2. Format Wars Donıt Sell Players The only reason Sonyıs Playstation, Microsoftıs Xbox and the Nintendo GameCube can sell so well simultaneously is because of the prevalence of excellent software titles. People want to buy the hardware just so they can play the software. This is not a format war * it is choice, just like Chevy and Ford (and just like the gaming systems, some people have one of each). The high definition DVD formats, however are really just the same source material packaged in two different wrappers- not to provide choice, mind you, but because the two camps simply are too greedy to combine forces, and not innovative enough to drive two truly separate products successfully. Take careful note * a format war is NOT competition, it is a hindrance and the bane of high definition DVDs. 3. HD DVD and Blu-ray are NOT Quantum Leaps in Technology Consumers came over in droves when CDs were released back in 1982. The new format offered not only a new digital media, but also a way to instantly access tracks across an entire ³album². Convenience, not technology, drove this format to almost instant consumer adoption. Fast forward a bit to 1997 when the first DVD player was released. Again, convenience, not technology, drove people to the market en masse. Unlike VHS tapes, the new DVD format was smaller, easily navigated and would not wear down over time like existing tape-based formats. Heck, the concept of a shiny plastic disc was new * and quite frankly, it was the coolest thing to hit the technological shelf since solid state technology. In comparison, the high definition DVD formats, save the color of the business side of the disc, look exactly the same and consumer confusion will surely follow. What do the new high definition DVD formats offer consumers over DVD? Technology and more storage. Is this enough? Not on your life. Consumers, most of whom rarely know how to properly configure their players or home theater systems, are perfectly content with their current DVD players (and indeed some have just jumped on board to DVD in the last several years). While the potential for more extras and alternate endings exists due to increased storage on the new media, there is no compelling reason for consumers to migrate over to the new high definition DVD formats in large numbers. 4. Studios are Conservative, Greedy and Unmotivated Studios are so conservative in their practices as to consistently miss out on market advances * even those that can make them money (ie. Why is a computer company running the worldıs most successful online music store?) The studios are not jumping on board the high definition DVD bandwagon just yet * and you can see the lack of titles to prove it. If the movie studios decided that HD DVD or Blu-ray (or both) was to be the next dominant format, it need only to flood the market with software titles and present a plan to roll back on DVD production over the next 10 years. Even though this would grant them the secure format that they seem to want (HD DVDs and Blu-ray discs promise to be much harder to rip or duplicate) there is no indication in the industry that this is taking place or even in the works. The studios are making money hand over fist with DVD they cannot seem to bring themselves to seriously initiate a new, unproven technology * even if it saves them from some other copyright headaches. Add to this the fact that new titles are coming out at $30 a pop (and this down from an initial $35/title) and you have a really hard sell for consumers who are used to $15 titles at Wal-mart and the large electronics chains. 5. Playstation3 Cannot Save the World We have consistently heard it said that the Playstation3 will ³jump start² the market by flooding it with millions of gaming systems capable of handling Blu-ray Disc software. The problem with this theory is that the PS3 is not being marketed as a home theater component and, if current installations prove the rule, most will not be situated in the average consumerıs living room. The result is that the PS3 will primarily be a *gasp* gaming system. Maybe I have a more traditional group of parents in my association of friends, but, taking into account #4 above, I do not think that Blu-ray will make any major leaps forward in market penetration as a home video format * at least not anytime soon. History is bearing this out, as the HTPC market, though driven hard by such manufacturers as Microsoft, Dell and HP, has struggled to find a place in the living room. Nearly every gaming system of the past: PS2, Xbox, and even the legendary 3DO system have been touted as ³set-top boxes² but in reality find themselves situated in more ³gaming-centric² environments playing you guessed it, games. 6. Those Who Ignore History For years weıve heard about the evils of MP3 and illegal downloading. All the while the RIAA and music industry had two formats that could have prevented any illegal copying * at least for all but the most dedicated crackers: DVD-Audio and SACD. These formats proved to be higher quality than CD, presented much enhanced copy protection schemes and were easily used as alternative formats to CD. Yet both formats failed miserably to achieve any significant market penetration. Why? Without an artificial ³shove² from the record industry * which never materialized * technology alone is never enough to push a new format into the hands of consumers. In terms of convenience and ease of use, DVD-Audio and SACD offered nothing to consumers. In fact, they made listening to music more complex, since most hardware was unable to correctly decode and provide adequate bass management for the new formats. Could these formats have succeeded? Absolutely. If the recording industry had presented a plan to phase out CDs and the ³format war² had been avoided (simply by the industry picking one format over the other) we would all be using DVD-Audio players and illegal downloadable music would be mostly confined to analogue rips or older music. Is this a stretch? Perhaps, but only because history shows us that corporate greed causes most companies to miss the long term economical gains over a short term loss of licensing revenues. 7. People Want Technology thatıs 15 Minutes Ahead of Its Time For many people, getting into HDTV is all about the widescreen and being able to see their DVDs with more clarity than ever before. When Billy Bob comes home with his new high definition 720p display, the difference between that and his older SD TV is amazing * at least when heıs watching DVDs. You see, thatıs the problem * and itıs two-fold. While most consumers are still getting into the HDTV craze, theyıre already impressed. And the difference between SD TV and HDTV is more amazing than the difference between 480p DVDs and 1080i downrezzed high definition discs. The other side of the coin is the lack of HD content available on TV * and this is a biggie. While Billy Bob is impressed by his DVD player, he is dumbfounded by his cable TV * which actually looks worse than it did on his old set (mostly because itıs bigger). You see, nobody told Billy Bob that heıd have to get an antenna or subscribe to HD service from his cable/satellite provider. He was also not told that most of his favorite shows (Billy likes sitcoms and the Sci-Fi Channel) arenıt yet available in HD, regardless of technology or service provider. As a result, many Americans are underwhelmed or feel like they got burned by HDTV. The last thing theyıre going to do is rush out and buy the next greatest thing. 8. Enthusiasts Are Getting Tired (and Smarter) While some home theater audio- and videophiles have the money and inclination to rush out and buy the latest and greatest toys as soon as they are available, many more are becoming more cautious. Burned by 8-track, laserdisc, SACD, and DVD-Audio (and possibly soon non-HDCP HDTV) * these war-weary consumers are going to think long and hard before jumping onto any new technological bandwagons. This leaves a shrunken market of even the bleeding-edge consumers, and that means even less sales to early-adopters. 9. A Skeptical News Media Doesnıt Help Iıll admit it, weıre part of the ³problem² (though Iıd like to think weıre saving consumers from making the next big mistake). An increasingly skeptical news media isnıt buying into the hype of HD DVD and Blu-ray, especially not after wasting millions of editorial words on DVD-Audio and SACD, only to watch the software and technology dwindle into obscurity. Even after almost 6 years, most consumers continue to proffer puzzled looks when these audio formats are mentioned. The new DVD formats are getting plenty of press, mind you, but with the Toshiba flop and lack of software, the fact that the Emperor has no clothes (at least not yet) is hard to avoid. 10. Broadband and IPTV to Compete? With Verizon, AOL, Time Warner and others jumping to provide HD on-demand services for the consumer it is a very likely event that high definition DVD will be something that isnıt relevant in a service-directed marketplace. Add to this Apple Computerıs recent push for video downloads and we may find that consumers are far more interested in quantity, portability, and ease of use over high quality source material. Even with respect to high definition formats, downloadable files burned to consumer-supplied media may make data high definition DVDs more significant than the retail formats. This consumer model is being readied for testing in South Carolinaıs head-end for Time Warner Cable this year. So, while I certainly hope for the best, thatıs my story and Iım stickinı to it. High definition is headed for a*niche market at best, not an industry takeover.* By Clint DeBoer http://www.audioholics.com/news/edit...DVDsfailed.php -- "Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we." - George Dumbya Bush Black Locust |
|
|
|
|
#2 |
|
Posts: n/a
|
Give it time! Some of the points you raised belowalso applied to the launch
of DVD. From false starts to a skeptical mainstean press to prices (Players were $500! By year's end, you'll be able to get a Toshiba HD player for LESS than that) to lack of consumer awareness to conservative studios. (Actually, there might already be more HD discs on the market than there were DVDs at launch.) The real difference is that there was no DVD format battle. But for the average consumer, there's no HD battle that they know of either. Whichever format becomes "branded" in the public mind will be the winner, pricing aside. If everyone has heard of Blu-Ray but no one has heard of HD-DVD, guess which one they'll opt for? (This also applies to DVD-A and SACD...to this day, most people haven't heard of either of those formats.) It will come down to promotion and marketing. And Sony has the marketing and hardware support to probably pull ahead in that arena. "Black Locust" <> wrote in message news:bl2112-... > 10 Reasons Why High Definition DVD Formats Have Already Failed > Wednesday, June 21 2006 > > Iım not typically a doom and gloom kind of guy * really, Iım rather > optimistic. But this pending format release/war is simply the most > ridiculous thing Iıve seen in a long time. The hype machine is entirely > enthusiast-created and since that day I realized Steve Jobs could sell a > fart provided he sued a public Mac forum for talking about it before its > release, I began to understand the power of public mania. > > There are a number of reasons why the new high definition DVD formats > have already failed and Iıll gladly go over some of them in this > article. I am not a soothsayer, but I do study the industry * and at > times, sit back and take assessment of whatıs happening from both a > consumer and manufacturer perspective. > > Without any further ado, here are the reasons HD DVD and Blu-ray Disc > will never turn into the dominant formats for digital media viewing: > > 1. Nobody likes false starts > With the debut of HD DVD at an underwhelming 720p/1080i, coupled with a > buggy interface and a transport that makes boiling water seem like a > speedy event, the entrance of high definition DVD into the mainstream > came out of the starting gate lame and hobbled. For Toshiba to release a > player that didnıt support true HD at 1080p (even though the software > does), and with no lossless audio format to accompany the video track, > the high definition wave was more of a ripple. Add to this the delay of > HDMI 1.3, lack of market penetration and supply, and a dearth amount of > software titles and you have a very unimpressive product launch. > > 2. Format Wars Donıt Sell Players > The only reason Sonyıs Playstation, Microsoftıs Xbox and the Nintendo > GameCube can sell so well simultaneously is because of the prevalence of > excellent software titles. People want to buy the hardware just so they > can play the software. This is not a format war * it is choice, just > like Chevy and Ford (and just like the gaming systems, some people have > one of each). The high definition DVD formats, however are really just > the same source material packaged in two different wrappers- not to > provide choice, mind you, but because the two camps simply are too > greedy to combine forces, and not innovative enough to drive two truly > separate products successfully. Take careful note * a format war is NOT > competition, it is a hindrance and the bane of high definition DVDs. > > 3. HD DVD and Blu-ray are NOT Quantum Leaps in Technology > Consumers came over in droves when CDs were released back in 1982. The > new format offered not only a new digital media, but also a way to > instantly access tracks across an entire ³album². Convenience, not > technology, drove this format to almost instant consumer adoption. Fast > forward a bit to 1997 when the first DVD player was released. Again, > convenience, not technology, drove people to the market en masse. Unlike > VHS tapes, the new DVD format was smaller, easily navigated and would > not wear down over time like existing tape-based formats. Heck, the > concept of a shiny plastic disc was new * and quite frankly, it was the > coolest thing to hit the technological shelf since solid state > technology. In comparison, the high definition DVD formats, save the > color of the business side of the disc, look exactly the sameS and > consumer confusion will surely follow. > > What do the new high definition DVD formats offer consumers over DVD? > Technology and more storage. Is this enough? Not on your life. > Consumers, most of whom rarely know how to properly configure their > players or home theater systems, are perfectly content with their > current DVD players (and indeed some have just jumped on board to DVD in > the last several years). While the potential for more extras and > alternate endings exists due to increased storage on the new media, > there is no compelling reason for consumers to migrate over to the new > high definition DVD formats in large numbers. > > 4. Studios are Conservative, Greedy and Unmotivated > Studios are so conservative in their practices as to consistently miss > out on market advances * even those that can make them money (ie. Why is > a computer company running the worldıs most successful online music > store?) The studios are not jumping on board the high definition DVD > bandwagon just yet * and you can see the lack of titles to prove it. If > the movie studios decided that HD DVD or Blu-ray (or both) was to be the > next dominant format, it need only to flood the market with software > titles and present a plan to roll back on DVD production over the next > 10 years. Even though this would grant them the secure format that they > seem to want (HD DVDs and Blu-ray discs promise to be much harder to rip > or duplicate) there is no indication in the industry that this is taking > place or even in the works. The studios are making money hand over fist > with DVD they cannot seem to bring themselves to seriously initiate a > new, unproven technology * even if it saves them from some other > copyright headaches. > > Add to this the fact that new titles are coming out at $30 a pop (and > this down from an initial $35/title) and you have a really hard sell for > consumers who are used to $15 titles at Wal-mart and the large > electronics chains. > > 5. Playstation3 Cannot Save the World > We have consistently heard it said that the Playstation3 will ³jump > start² the market by flooding it with millions of gaming systems capable > of handling Blu-ray Disc software. The problem with this theory is that > the PS3 is not being marketed as a home theater component and, if > current installations prove the rule, most will not be situated in the > average consumerıs living room. The result is that the PS3 will > primarily be a *gasp* gaming system. Maybe I have a more traditional > group of parents in my association of friends, but, taking into account > #4 above, I do not think that Blu-ray will make any major leaps forward > in market penetration as a home video format * at least not anytime > soon. > > History is bearing this out, as the HTPC market, though driven hard by > such manufacturers as Microsoft, Dell and HP, has struggled to find a > place in the living room. Nearly every gaming system of the past: PS2, > Xbox, and even the legendary 3DO system have been touted as ³set-top > boxes² but in reality find themselves situated in more ³gaming-centric² > environments playingS you guessed it, games. > > 6. Those Who Ignore HistoryS > For years weıve heard about the evils of MP3 and illegal downloading. > All the while the RIAA and music industry had two formats that could > have prevented any illegal copying * at least for all but the most > dedicated crackers: DVD-Audio and SACD. These formats proved to be > higher quality than CD, presented much enhanced copy protection schemes > and were easily used as alternative formats to CD. Yet both formats > failed miserably to achieve any significant market penetration. Why? > Without an artificial ³shove² from the record industry * which never > materialized * technology alone is never enough to push a new format > into the hands of consumers. In terms of convenience and ease of use, > DVD-Audio and SACD offered nothing to consumers. In fact, they made > listening to music more complex, since most hardware was unable to > correctly decode and provide adequate bass management for the new > formats. > > Could these formats have succeeded? Absolutely. If the recording > industry had presented a plan to phase out CDs and the ³format war² had > been avoided (simply by the industry picking one format over the other) > we would all be using DVD-Audio players and illegal downloadable music > would be mostly confined to analogue rips or older music. Is this a > stretch? Perhaps, but only because history shows us that corporate greed > causes most companies to miss the long term economical gains over a > short term loss of licensing revenues. > > 7. People Want Technology thatıs 15 Minutes Ahead of Its Time > For many people, getting into HDTV is all about the widescreen and being > able to see their DVDs with more clarity than ever before. When Billy > Bob comes home with his new high definition 720p display, the difference > between that and his older SD TV is amazing * at least when heıs > watching DVDs. You see, thatıs the problem * and itıs two-fold. While > most consumers are still getting into the HDTV craze, theyıre already > impressed. And the difference between SD TV and HDTV is more amazing > than the difference between 480p DVDs and 1080i downrezzed high > definition discs. > > The other side of the coin is the lack of HD content available on TV * > and this is a biggie. While Billy Bob is impressed by his DVD player, he > is dumbfounded by his cable TV * which actually looks worse than it did > on his old set (mostly because itıs bigger). You see, nobody told Billy > Bob that heıd have to get an antenna or subscribe to HD service from his > cable/satellite provider. He was also not told that most of his favorite > shows (Billy likes sitcoms and the Sci-Fi Channel) arenıt yet available > in HD, regardless of technology or service provider. As a result, many > Americans are underwhelmed or feel like they got burned by HDTV. The > last thing theyıre going to do is rush out and buy the next greatest > thing. > > 8. Enthusiasts Are Getting Tired (and Smarter) > While some home theater audio- and videophiles have the money and > inclination to rush out and buy the latest and greatest toys as soon as > they are available, many more are becoming more cautious. Burned by > 8-track, laserdisc, SACD, and DVD-Audio (and possibly soon non-HDCP > HDTV) * these war-weary consumers are going to think long and hard > before jumping onto any new technological bandwagons. This leaves a > shrunken market of even the bleeding-edge consumers, and that means even > less sales to early-adopters. > > 9. A Skeptical News Media Doesnıt Help > Iıll admit it, weıre part of the ³problem² (though Iıd like to think > weıre saving consumers from making the next big mistake). An > increasingly skeptical news media isnıt buying into the hype of HD DVD > and Blu-ray, especially not after wasting millions of editorial words on > DVD-Audio and SACD, only to watch the software and technology dwindle > into obscurity. Even after almost 6 years, most consumers continue to > proffer puzzled looks when these audio formats are mentioned. The new > DVD formats are getting plenty of press, mind you, but with the Toshiba > flop and lack of software, the fact that the Emperor has no clothes (at > least not yet) is hard to avoid. > > 10. Broadband and IPTV to Compete? > With Verizon, AOL, Time Warner and others jumping to provide HD > on-demand services for the consumer it is a very likely event that high > definition DVD will be something that isnıt relevant in a > service-directed marketplace. Add to this Apple Computerıs recent push > for video downloads and we may find that consumers are far more > interested in quantity, portability, and ease of use over high quality > source material. Even with respect to high definition formats, > downloadable files burned to consumer-supplied media may make data high > definition DVDs more significant than the retail formats. This consumer > model is being readied for testing in South Carolinaıs head-end for Time > Warner Cable this year. > > So, while I certainly hope for the best, thatıs my story and Iım > stickinı to it. High definition is headed for a niche market at best, > not an industry takeover. > > By Clint DeBoer > > http://www.audioholics.com/news/edit...DVDsfailed.php > -- > "Our enemies are innovative and resourceful, and so are we. > They never stop thinking about new ways to harm our country and our people, > and neither do we." - George Dumbya Bush J Rusnak |
|
|
|
#3 |
|
Posts: n/a
|
On Tue, 27 Jun 2006 16:26:09 -0400, "J Rusnak" <>
Gave us: >Give it time! Goddamned TOFU RETARD! http://en.wikipedia.org/wiki/Top-posting Roy L. Fuchs |
|
|
|
#4 |
|
Posts: n/a
|
"Black Locust" <> wrote in message
news:bl2112-... > 10 Reasons Why High Definition DVD Formats Have Already Failed > Wednesday, June 21 2006 Whether or not either of the 2 existing high definition DVD formats succeed, high definition DVDs of *some* type will supercede today's DVDs. That's because big screen TVs are dropping in price like rocks, more people are buying them, and our current DVDs don't have enough resolution for them. Just go to Circuit City or some other electronics store, and compare an HD broadcast to a DVD playing on a 52" screen. You can definitely tell the difference. The HD broadcast looks like your watching real life through a window. It's awesome. I want an HD TV. They've gotta come down to about $700, though, before I'd seriously think about buying one. Tony Whitaker |
|
|
|
#5 |
|
Posts: n/a
|
Black Locust wrote: > 10 Reasons Why High Definition DVD Formats Have Already Failed > Wednesday, June 21 2006 > > So, while I certainly hope for the best, thatıs my story and Iım > stickinı to it. High definition is headed for a niche market at best, > not an industry takeover. Well stated, and I agree ... it's a RACKET ... and it's all manufactured by China. Funny no one ever denotes that fact in their critical reviews of the consumer garbage it produces ... for even the Pathetic Rim knows that trash begets trash. Oh, and let's not forget that this country is being put out of business. so.noted@yahoo.com |
|
|
|
#6 |
|
Posts: n/a
|
On Wed, 28 Jun 2006 00:55:52 GMT, "Tony Whitaker"
<tony1964@_____mindspring.com> Gave us: >They've gotta come down to about >$700, though, before I'd seriously think about buying one. Good luck on anything bigger than 32", idiot. Did you also have life handed to you on a silver platter? Do you want Chinese workers to make less even than oriental rug weavers make? Do a google search for a place where guys like you can buy a clue. Roy L. Fuchs |
|
|
|
#7 |
|
Posts: n/a
|
On 27 Jun 2006 19:04:31 -0700, Gave us:
> >Black Locust wrote: >> 10 Reasons Why High Definition DVD Formats Have Already Failed >> Wednesday, June 21 2006 >> >> So, while I certainly hope for the best, that?s my story and I?m >> stickin? to it. High definition is headed for a niche market at best, >> not an industry takeover. > >Well stated, and I agree ... it's a RACKET ... and it's all >manufactured by China. > >Funny no one ever denotes that fact in their critical reviews of the >consumer garbage it produces ... for even the Pathetic Rim knows that >trash begets trash. > >Oh, and let's not forget that this country is being put out of business. My god! The idiots are coming out of the woodwork! China MANUFACTURES products. They get designed elsewhere, and are owned by companies centered elsewhere, so the "racket" you jack off at the mouth about does NOT have ANYTHING to do with China. Roy L. Fuchs |
|
|
|
#8 |
|
Posts: n/a
|
The Beta vs VHS battle of the 21st century?
---- http://www.moviesitearchive.com/ Black Locust wrote: > 10 Reasons Why High Definition DVD Formats Have Already Failed > Wednesday, June 21 2006 > > Iım not typically a doom and gloom kind of guy * really, Iım rather > optimistic. But this pending format release/war is simply the most > ridiculous thing Iıve seen in a long time. The hype machine is entirely > enthusiast-created and since that day I realized Steve Jobs could sell a > fart provided he sued a public Mac forum for talking about it before its > release, I began to understand the power of public mania. > > There are a number of reasons why the new high definition DVD formats > have already failed and Iıll gladly go over some of them in this > article. I am not a soothsayer, but I do study the industry * and at > times, sit back and take assessment of whatıs happening from both a > consumer and manufacturer perspective. > > Without any further ado, here are the reasons HD DVD and Blu-ray Disc > will never turn into the dominant formats for digital media viewing: > > 1. Nobody likes false starts > With the debut of HD DVD at an underwhelming 720p/1080i, coupled with a > buggy interface and a transport that makes boiling water seem like a > speedy event, the entrance of high definition DVD into the mainstream > came out of the starting gate lame and hobbled. For Toshiba to release a > player that didnıt support true HD at 1080p (even though the software > does), and with no lossless audio format to accompany the video track, > the high definition wave was more of a ripple. Add to this the delay of > HDMI 1.3, lack of market penetration and supply, and a dearth amount of > software titles and you have a very unimpressive product launch. > > 2. Format Wars Donıt Sell Players > The only reason Sonyıs Playstation, Microsoftıs Xbox and the Nintendo > GameCube can sell so well simultaneously is because of the prevalence of > excellent software titles. People want to buy the hardware just so they > can play the software. This is not a format war * it is choice, just > like Chevy and Ford (and just like the gaming systems, some people have > one of each). The high definition DVD formats, however are really just > the same source material packaged in two different wrappers- not to > provide choice, mind you, but because the two camps simply are too > greedy to combine forces, and not innovative enough to drive two truly > separate products successfully. Take careful note * a format war is NOT > competition, it is a hindrance and the bane of high definition DVDs. > > 3. HD DVD and Blu-ray are NOT Quantum Leaps in Technology > Consumers came over in droves when CDs were released back in 1982. The > new format offered not only a new digital media, but also a way to > instantly access tracks across an entire ³album². Convenience, not > technology, drove this format to almost instant consumer adoption. Fast > forward a bit to 1997 when the first DVD player was released. Again, > convenience, not technology, drove people to the market en masse. Unlike > VHS tapes, the new DVD format was smaller, easily navigated and would > not wear down over time like existing tape-based formats. Heck, the > concept of a shiny plastic disc was new * and quite frankly, it was the > coolest thing to hit the technological shelf since solid state > technology. In comparison, the high definition DVD formats, save the > color of the business side of the disc, look exactly the same and > consumer confusion will surely follow. > > What do the new high definition DVD formats offer consumers over DVD? > Technology and more storage. Is this enough? Not on your life. > Consumers, most of whom rarely know how to properly configure their > players or home theater systems, are perfectly content with their > current DVD players (and indeed some have just jumped on board to DVD in > the last several years). While the potential for more extras and > alternate endings exists due to increased storage on the new media, > there is no compelling reason for consumers to migrate over to the new > high definition DVD formats in large numbers. > > 4. Studios are Conservative, Greedy and Unmotivated > Studios are so conservative in their practices as to consistently miss > out on market advances * even those that can make them money (ie. Why is > a computer company running the worldıs most successful online music > store?) The studios are not jumping on board the high definition DVD > bandwagon just yet * and you can see the lack of titles to prove it. If > the movie studios decided that HD DVD or Blu-ray (or both) was to be the > next dominant format, it need only to flood the market with software > titles and present a plan to roll back on DVD production over the next > 10 years. Even though this would grant them the secure format that they > seem to want (HD DVDs and Blu-ray discs promise to be much harder to rip > or duplicate) there is no indication in the industry that this is taking > place or even in the works. The studios are making money hand over fist > with DVD they cannot seem to bring themselves to seriously initiate a > new, unproven technology * even if it saves them from some other > copyright headaches. > > Add to this the fact that new titles are coming out at $30 a pop (and > this down from an initial $35/title) and you have a really hard sell for > consumers who are used to $15 titles at Wal-mart and the large > electronics chains. > > 5. Playstation3 Cannot Save the World > We have consistently heard it said that the Playstation3 will ³jump > start² the market by flooding it with millions of gaming systems capable > of handling Blu-ray Disc software. The problem with this theory is that > the PS3 is not being marketed as a home theater component and, if > current installations prove the rule, most will not be situated in the > average consumerıs living room. The result is that the PS3 will > primarily be a *gasp* gaming system. Maybe I have a more traditional > group of parents in my association of friends, but, taking into account > #4 above, I do not think that Blu-ray will make any major leaps forward > in market penetration as a home video format * at least not anytime > soon. > > History is bearing this out, as the HTPC market, though driven hard by > such manufacturers as Microsoft, Dell and HP, has struggled to find a > place in the living room. Nearly every gaming system of the past: PS2, > Xbox, and even the legendary 3DO system have been touted as ³set-top > boxes² but in reality find themselves situated in more ³gaming-centric² > environments playing you guessed it, games. > > 6. Those Who Ignore History > For years weıve heard about the evils of MP3 and illegal downloading. > All the while the RIAA and music industry had two formats that could > have prevented any illegal copying * at least for all but the most > dedicated crackers: DVD-Audio and SACD. These formats proved to be > higher quality than CD, presented much enhanced copy protection schemes > and were easily used as alternative formats to CD. Yet both formats > failed miserably to achieve any significant market penetration. Why? > Without an artificial ³shove² from the record industry * which never > materialized * technology alone is never enough to push a new format > into the hands of consumers. In terms of convenience and ease of use, > DVD-Audio and SACD offered nothing to consumers. In fact, they made > listening to music more complex, since most hardware was unable to > correctly decode and provide adequate bass management for the new > formats. > > Could these formats have succeeded? Absolutely. If the recording > industry had presented a plan to phase out CDs and the ³format war² had > been avoided (simply by the industry picking one format over the other) > we would all be using DVD-Audio players and illegal downloadable music > would be mostly confined to analogue rips or older music. Is this a > stretch? Perhaps, but only because history shows us that corporate greed > causes most companies to miss the long term economical gains over a > short term loss of licensing revenues. > > 7. People Want Technology thatıs 15 Minutes Ahead of Its Time > For many people, getting into HDTV is all about the widescreen and being > able to see their DVDs with more clarity than ever before. When Billy > Bob comes home with his new high definition 720p display, the difference > between that and his older SD TV is amazing * at least when heıs > watching DVDs. You see, thatıs the problem * and itıs two-fold. While > most consumers are still getting into the HDTV craze, theyıre already > impressed. And the difference between SD TV and HDTV is more amazing > than the difference between 480p DVDs and 1080i downrezzed high > definition discs. > > The other side of the coin is the lack of HD content available on TV * > and this is a biggie. While Billy Bob is impressed by his DVD player, he > is dumbfounded by his cable TV * which actually looks worse than it did > on his old set (mostly because itıs bigger). You see, nobody told Billy > Bob that heıd have to get an antenna or subscribe to HD service from his > cable/satellite provider. He was also not told that most of his favorite > shows (Billy likes sitcoms and the Sci-Fi Channel) arenıt yet available > in HD, regardless of technology or service provider. As a result, many > Americans are underwhelmed or feel like they got burned by HDTV. The > last thing theyıre going to do is rush out and buy the next greatest > thing. > > 8. Enthusiasts Are Getting Tired (and Smarter) > While some home theater audio- and videophiles have the money and > inclination to rush out and buy the latest and greatest toys as soon as > they are available, many more are becoming more cautious. Burned by > 8-track, laserdisc, SACD, and DVD-Audio (and possibly soon non-HDCP > HDTV) * these war-weary consumers are going to think long and hard > before jumping onto any new technological bandwagons. This leaves a > shrunken market of even the bleeding-edge consumers, and that means even > less sales to early-adopters. > > 9. A Skeptical News Media Doesnıt Help > Iıll admit it, weıre part of the ³problem² (though Iıd like to think > weıre saving consumers from making the next big mistake). An > increasingly skeptical news media isnıt buying into the hype of HD DVD > and Blu-ray, especially not after wasting millions of editorial words on > DVD-Audio and SACD, only to watch the software and technology dwindle > into obscurity. Even after almost 6 years, most consumers continue to > proffer puzzled looks when these audio formats are mentioned. The new > DVD formats are getting plenty of press, mind you, but with the Toshiba > flop and lack of software, the fact that the Emperor has no clothes (at > least not yet) is hard to avoid. > > 10. Broadband and IPTV to Compete? > With Verizon, AOL, Time Warner and others jumping to provide HD > on-demand services for the consumer it is a very likely event that high > definition DVD will be something that isnıt relevant in a > service-directed marketplace. Add to this Apple Computerıs recent push > for video downloads and we may find that consumers are far more > interested in quantity, portability, and ease of use over high quality > source material. Even with respect to high definition formats, > downloadable files burned to consumer-supplied media may make data high > definition DVDs more significant than the retail formats. This consumer > model is being readied for testing in South Carolinaıs head-end for Time > Warner Cable this year. > > So, while I certainly hope for the best, thatıs my story and Iım > stickinı to it. High definition is headed for a niche market at best, > not an industry takeover. > > By Clint DeBoer > > http://www.audioholics.com/news/edit...DVDsfailed.php > -- > "Our enemies are innovative and resourceful, and so are we. > They never stop thinking about new ways to harm our country and our people, > and neither do we." - George Dumbya Bush jessica_smith_nyc |
|
|
|
#9 |
|
Posts: n/a
|
On Tue, 27 Jun 2006 16:26:09 -0400, "J Rusnak" <>
wrote: >Give it time! Some of the points you raised belowalso applied to the launch >of DVD. From false starts to a skeptical mainstean press to prices (Players >were $500! By year's end, you'll be able to get a Toshiba HD player for >LESS than that) to lack of consumer awareness to conservative studios. >(Actually, there might already be more HD discs on the market than there >were DVDs at launch.) > >The real difference is that there was no DVD format battle. But for the >average consumer, there's no HD battle that they know of either. Whichever >format becomes "branded" in the public mind will be the winner, pricing >aside. If everyone has heard of Blu-Ray but no one has heard of HD-DVD, >guess which one they'll opt for? >(This also applies to DVD-A and SACD...to this day, most people haven't >heard of either of those formats.) > >It will come down to promotion and marketing. And Sony has the marketing >and hardware support to probably pull ahead in that arena. high def video restaints. Both the Xbox 360 add on drive and the new ps3 will NOT have HDMI, thus resolution drops down by a quarter, all to stop piracy. http://editorials.teamxbox.com/xbox/...-HDMI-Pact/p1/ DVD never had such limitations on it which is why its so popular. Editorial: The Secret HDMI Pact By: César A. Berardini - "Cesar" June 7th, 2006 The first thing I did when I got my hands on the HD-DVD drive mock-up Microsoft had on display at E3 06, was to check its back side. When I found that there was only a power socket and three USB ports, I approached a Microsoft representative to ask where the HDMI port was, or if they plan to release an HDMI Xbox 360 AV cable when the external HD-DVD drive launches. His response was: If Sony is not using HDMI to play Blu-ray Disc movies, neither are we. To which I immediately replied, But the AACS spec demands the use of HDMI or DVI in order to playback HD content at its full resolution. Before I finished my words, he repeated, If Sony is not I was a little surprised that a Microsoft representative would provide such an unsubstantial explanation for the lack of HDMI on the Xbox 360. Since when does Microsoft do things based on Sonys actions? The ITC Pact Now, guess who are the founding members of the AACS LA committee? IBM, Intel, Microsoft, Matsushita (Panasonic), Sony, Toshiba, The Walt Disney Company, and Warner Bros. Studios. As you can see, there you have the inventors of HD-DVD (Toshiba) and Blu-ray Disc (Sony), and the manufacturers of the two next-generation consoles that will play high-definition movies - the Microsoft Xbox 360 and the Sony PlayStation 3. As you can also see, of its eight founders, six of them are consumer electronics manufacturers, with the other two being the only movie studios on the committee. When you add to that the fact that one of those manufacturers (Sony) also owns several movie studios including Columbia, Tri-Star and Metro-Goldwyn-Mayer, you realize who has the ball in their court. These CE manufacturers, whose business is to sell high-definition movie players, and in the case of Sony and Toshiba, also impose their next-generation DVD formats, know that many consumers around the world purchased HD televisions that lack HDMI interfaces. This is a fact that simply cant be ignored, especially when they also manufacture HDTV displays! Telling consumers that their HDTV sets will not be able to play HD movies at full resolution because they lack a HDMI input, would be a total disaster. So, if the Image Constrain Token implementation is optional, why not keep passing the buck a few more years until high-definition televisions become affordable and include a HDMI connector as a standard input? That would allow existing owners of HDTVs that lack HDMI inputs to play HD-DVD and Blu-ray Disc movies using component video without having to watch a downgraded image. Avoiding the use of the Image Constraint Token is a win-win situation for the users, all the CE manufacturers, and even if a few movie studios arent happy with the possibility of their movies being copied over analog connections, most of them have expressed their disagreement towards using the ICT. The HDMI Pact This pact between Hollywood and consumer electronic manufacturers might never be officially announced and all the parties involved will probably offer the classic no comment line. Its even possible that after establishing that secret pact at the AACS LA, Sony and Microsoft had their own HDMI-related agreements. Since the pact between Hollywood studios and CE manufacturers is rumored to postpone the use of the Image Constraint Token until 2010 (possibly until 2012), neither the Xbox 360 nor the PlayStation 3 will need a HDMI connector since consoles lifecycles are usually five years. By 2010, definitely by 2012, the successor to the Xbox 360 and PlayStation 3 will have already arrived and Microsoft and Sony will have included a HDMI connector in those next-next-generation systems, but in the meantime, there is no need to use HDMI in order to play high-definition movies at their maximum resolution. Thats why Sony can offer a model without HDMI and clarify that it will still be able to playback Blu-ray Disc movies without any image degradation. Microsoft has followed suit. If you were expecting a first-party HDMI cable for the Xbox 360, well my friend, Im sorry to inform you that it might never happen. Be happy for the fact that you wont need a new HDTV to watch HD-DVD on your Xbox 360 and Blu-ray Disc movies on your PlayStation 3. As for the fact that the Xbox 360 wont have an HDMI cable, well welcome to the HD Era. 123 |
|
|
|
#10 |
|
Posts: n/a
|
http://editorials.teamxbox.com/xbox/...-HDMI-Pact/p1/ DVD never had such limitations on it which is why its so popular. Here is what is on the above url. Editorial: The Secret HDMI Pact By: César A. Berardini - "Cesar" June 7th, 2006 The first thing I did when I got my hands on the HD-DVD drive mock-up Microsoft had on display at E3 06, was to check its back side. When I found that there was only a power socket and three USB ports, I approached a Microsoft representative to ask where the HDMI port was, or if they plan to release an HDMI Xbox 360 AV cable when the external HD-DVD drive launches. His response was: If Sony is not using HDMI to play Blu-ray Disc movies, neither are we. To which I immediately replied, But the AACS spec demands the use of HDMI or DVI in order to playback HD content at its full resolution. Before I finished my words, he repeated, If Sony is not I was a little surprised that a Microsoft representative would provide such an unsubstantial explanation for the lack of HDMI on the Xbox 360. Since when does Microsoft do things based on Sonys actions? The ITC Pact Now, guess who are the founding members of the AACS LA committee? IBM, Intel, Microsoft, Matsushita (Panasonic), Sony, Toshiba, The Walt Disney Company, and Warner Bros. Studios. As you can see, there you have the inventors of HD-DVD (Toshiba) and Blu-ray Disc (Sony), and the manufacturers of the two next-generation consoles that will play high-definition movies - the Microsoft Xbox 360 and the Sony PlayStation 3. As you can also see, of its eight founders, six of them are consumer electronics manufacturers, with the other two being the only movie studios on the committee. When you add to that the fact that one of those manufacturers (Sony) also owns several movie studios including Columbia, Tri-Star and Metro-Goldwyn-Mayer, you realize who has the ball in their court. These CE manufacturers, whose business is to sell high-definition movie players, and in the case of Sony and Toshiba, also impose their next-generation DVD formats, know that many consumers around the world purchased HD televisions that lack HDMI interfaces. This is a fact that simply cant be ignored, especially when they also manufacture HDTV displays! Telling consumers that their HDTV sets will not be able to play HD movies at full resolution because they lack a HDMI input, would be a total disaster. So, if the Image Constrain Token implementation is optional, why not keep passing the buck a few more years until high-definition televisions become affordable and include a HDMI connector as a standard input? That would allow existing owners of HDTVs that lack HDMI inputs to play HD-DVD and Blu-ray Disc movies using component video without having to watch a downgraded image. Avoiding the use of the Image Constraint Token is a win-win situation for the users, all the CE manufacturers, and even if a few movie studios arent happy with the possibility of their movies being copied over analog connections, most of them have expressed their disagreement towards using the ICT. The HDMI Pact This pact between Hollywood and consumer electronic manufacturers might never be officially announced and all the parties involved will probably offer the classic no comment line. Its even possible that after establishing that secret pact at the AACS LA, Sony and Microsoft had their own HDMI-related agreements. Since the pact between Hollywood studios and CE manufacturers is rumored to postpone the use of the Image Constraint Token until 2010 (possibly until 2012), neither the Xbox 360 nor the PlayStation 3 will need a HDMI connector since consoles lifecycles are usually five years. By 2010, definitely by 2012, the successor to the Xbox 360 and PlayStation 3 will have already arrived and Microsoft and Sony will have included a HDMI connector in those next-next-generation systems, but in the meantime, there is no need to use HDMI in order to play high-definition movies at their maximum resolution. Thats why Sony can offer a model without HDMI and clarify that it will still be able to playback Blu-ray Disc movies without any image degradation. Microsoft has followed suit. If you were expecting a first-party HDMI cable for the Xbox 360, well my friend, Im sorry to inform you that it might never happen. Be happy for the fact that you wont need a new HDTV to watch HD-DVD on your Xbox 360 and Blu-ray Disc movies on your PlayStation 3. As for the fact that the Xbox 360 wont have an HDMI cable, well welcome to the HD Era. 123 |
|
![]() |
| Thread Tools | Search this Thread |
|
|