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Sonic Forges High Definition Authoring Alliance.

 
 
Allan
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      07-12-2005
http://www.tmcnet.com/usubmit/2005/jul/1162352.htm

Sonic Forges High Definition Authoring Alliance; World's Leading Media
Creation Companies Join Forces With Sonic to Jump Start HD Title
Development for HD DVD and Blu-Ray Disc Formats

NOVATO, Calif. --(Business Wire)-- July 12, 2005 -- Sonic Solutions
(Nasdaq:SNIC), the leader in digital media software, today announced
that it has founded the High Definition Authoring Alliance(TM) (HDAA),
the first and only worldwide association of top DVD authoring houses
dedicated to facilitating the rollout of titles for release in the new
high definition HD DVD and Blu-ray Disc (BD) optical disc formats.
Building on Sonic's leading role in DVD authoring solutions and its
close, long-standing ties to Hollywood and the consumer electronics
industry, the HDAA will increase momentum for successful introduction
of the formats, ensuring the timely availability of quality titles by
providing members with exclusive access to key information, HD-enabled
tools and comprehensive training.

"Sonic's HDAA opens the door to the entire range of information and
tools that will be vital to our professional title creation business
as we prepare for the HD evolution of disc-based packaged media," said
Mark Johnson, Director of Research and Development at Thomson
Technicolor Creative Services in Burbank, California. "HDAA membership
also makes us part of a community that is pulling together toward the
same goal, which is to be sure that we're prepared to make the launch
of these new formats a great success."

For authoring houses, adapting to the new HD DVD and BD formats will
involve more than simply working with video material in HD. It will
also mean learning how to take full advantage of the formats' new
interactive capabilities. These capabilities greatly expand the viewer
experience by integrating menus and content into a unified
presentation similar to that available during PC playback of premium
DVDs created with Sonic's patented InterActual(R) technology. To speed
the learning process and facilitate the communication of important
format requirements back to Sonic, HDAA members will participate in
group meetings, special events and technical seminars with Sonic
engineers who are involved in defining the new standards to exchange
information, contribute ideas and discuss the practicalities of HD
title development.

"Sonic created the first DVD authoring systems that helped us move
forward with DVD business. Now, with the added complexity of the HD
formats, we look forward to working with Sonic's HDAA to help the
development of our exciting new HD titles," said Dieter Schlautmann,
Director New Media Development at Sonopress, a member of the global
arvato storage media group, a Bertelsmann company in Gutersloh,
Germany. "Without the help of the HDAA, everything would be a bigger
challenge. Being an HDAA member makes the whole process much easier
for us and our customers."

"Even before the launch of DVD-Video, the world's most successful CE
format, Sonic helped the authoring community rapidly get up-to-speed
on the format by successfully establishing the DVD Authoring
Alliance," said Rolf Hartley, senior vice president and general
manager for Sonic's professional products group. "We're excited to
once again take a leadership role in getting powerful new formats to
market. The HDAA is a great vehicle for sharing our experience and
expertise with our authoring customers who will be the first to
release HD titles, and it also provides the CE companies and the
authoring houses with an open channel for communicating on issues of
mutual concern. The HDAA is a 'win/win' opportunity for everyone who's
working to make the HD packaged media rollouts a big success."

HDAA members will have early access to Sonic's toolset for the new
formats, which are the first available solutions to address all
aspects of authoring for complex-interactive HD titles. The first
phase of the HDAA program includes delivery of vital components
required to build HD titles, including Sonic HD-series encoding,
Scenarist(R) HD for creating "Standard Content" HD DVD titles, and the
Sonic Advanced Interactivity Toolkit, a combination of hands-on tools
and in-depth documentation addressing design issues for advanced
interactive titles.

About The High Definition Authoring Alliance

The HDAA is a Sonic-sponsored association of top authoring houses
worldwide. The HDAA is dedicated to accelerating the development of
the authoring skills, capacity, and technological infrastructure
required to support rapid adoption of HD DVD and BD high definition
optical disc formats. HDAA activities, including training and
seminars, are focused in three geographical centers: Burbank,
California for the Americas, London, England for Europe, and Tokyo,
Japan for Asia. The group currently has over twenty five members,
including:

-- 1K Studios, LLC -- Burbank, CA, USA

-- Ambient Digital -- Santa Monica, CA, USA

-- Ascent Media -- Burbank, CA, USA

-- Audio Intervisual Design -- Los Angeles, CA, USA

-- B1 Media, Inc. -- Studio City, CA, USA

-- Click Active Media, Inc. -- Santa Monica, CA, USA

-- Comchoice Corporation -- El Segundo, CA, USA

-- Daikin Industries, Ltd. -- Tokyo, Japan

-- Deluxe Digital Studios, Inc. -- Burbank, CA, USA

-- DGP, Ltd -- London, England

-- DMP -- Digital Media Production -- Prague, Czech Republic

-- Egmont Nordisk Film -- Valby, Denmark

-- Elektrofilm -- Los Angeles, CA, USA

-- Enteractive Entertainment, GmbH -- Hamburg, Germany

-- Imagica Co. -- Tokyo, Japan

-- International Digital Management (IDM) -- Oxford, England

-- JP Corp. -- Tokyo, Japan

-- microSTREAM Pty Ltd. -- Sydney, Australia

-- Motionlink Pty Ltd. -- Sydney, Australia

-- MX Entertainment -- San Francisco, CA, USA

-- Sonopress, GmbH -- Gutersloh, Germany

-- TBS Service, Inc. -- Tokyo, Japan

-- Technicolor Creative Services -- Burbank, CA, USA

-- Toppan Printing -- Tokyo, Japan

-- Video Tech Co, Ltd. -- Tokyo, Japan

For more information on the HDDA contact Sonic at http://www.velocityreviews.com/forums/(E-Mail Removed).






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Alpha
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      07-12-2005
Can you say nonsense hyperbole?


 
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