http://news.yahoo.com/s/latimests/20...piratesinchina
I don't want to paste the whole article, but here's what Warner did...
They released the Sisterhood of the Traveling Pants in theaters in the
U.S. and, on the very same day, released it on DVD in China.
I think this is a pretty good move, although I don't know if this is
the flick to test the theory. I guess the next step is to release the
DVD on the same day as the theatrical release and sell it in movie
theaters.
They could use this as a way of de-fanging the double dip hatred. You
go to a theater and see a movie, you like it so you buy a bare bones
disc for $5 - $10. Later, when the DVD actually comes out, you get the
full version with extras, commentaries, etc.
- Jordan