Media Conductor V3.0 released

The following press release describes a web video distribution system that
helps people make money with web video. It seems like a relevant post to
this group.



Atomic Falls Releases Media Conductor Version 3.0



Latest upgrades make Media Conductor V3.0 the only VOD platform to offer
integrated pay-per-minute, pay-per-view, and all access membership billing
systems along with built-in affiliate program and integrated content leasing
mechanisms.

Atomic Falls, LLC., a VOD solution provider today announced the release of
version 3.0 of its Media Conductor VOD platform. Media Conductor V3.0 offers
a powerful VOD solution that provides all of the software tools needed to
create, manage, and deliver a complete Internet based VOD system in record
time.

Media Conductor is much more than just a robust, multi-format streaming
engine. It also provides built in support for advanced media management
including video cataloging, free form searching of video records and dynamic
visual navigation from video box covers, screenshots or both. Media
Conductor provides built-in support for the delivery of Real, Windows Media
and QuickTime format files without requiring a separate streaming server
from any of the aforementioned format creators.

Media Conductor V3.0 expands upon V2.0's built-in support for pay-per-view
with the addition of new pay-per-minute and monthly recurring membership
billing systems. Media Conductor V3.0 has also "upped the ante" by adding
payment support for popular 3rd party billing company Paycom.net. Support
for Paycom.net allows Media Conductor V3.0 customers to operate Internet VOD
sites without the necessity of acquiring their own merchant accounts.

In addition to the new support for Paycom.net Media Conductor V3.0 retains
its support for Netbilling, Merchant Partners and Authorize.net.

Media Conductor V3.0 has also received many enhancements to its internal
affiliate marketing program adding a great deal of detail to its web based
affiliate sales reports including click to sales ratios, number of minutes
watched from each feature sold, titles of features sold and more.

Media Conductor V3.0's newly enhanced built-in affiliate program gives site
operators everything they need to offer an advanced affiliate program on par
with the best programs offered by VOD industry leaders.

"Our Media Conductor V2.0 clients were happy with the results they received
from Media Conductor but there was still quite a bit of room for
improvement." said Rich Olson, President and Chief Technology Officer,
Atomic Falls LLC. "Affiliates accessing Media Conductor V2.0 based sites
wanted more detail in their sales reports. They wanted Media Conductor to
track traffic as well sales and to provide them with more options for
viewing sales data."

"Those demands have been met with a complete re-write of the affiliate
program using actual affiliate suggestions as the model for the feature set
and we could not be happier with the results."

"We also wanted to increase the profitably of sites created with Media
conductor V3.0. Since the release of Media Conductor V2.0 last year we have
studied some of the most successful VOD offerings available on the Internet.
We were surprised to learn that of the VOD offerings we studied on average
90% of sales were coming from PPM (pay-per-minute) based products. Only 3%
of sales were derived from DRM based offerings that required downloading of
movie files before or during viewing. The remaining 7% of sales came from
streaming pay-per-view products that allowed extended time for repeat
viewing (ie. 30 days).

"Based on this information we opted to bypass DRM support and focus our
development efforts on a new PPM billing system for Media Conductor V3.0.
Our Media Conductor V3.0 customers can now offer their VOD products to
consumers via PPM, PPV (with variable viewing time allowances) and even
recurring monthly memberships that will allow consumers to view all video
content within a Media Conductor system for one monthly auto-recurring
charge. All of these payment options are built in to Media Conductor V3.0
and affiliates are paid a percentage of sales revenue off of any combination
of these products. It is truly a remarkable system for people that want to
make a profit by offering their video content on the Internet."

About Media Conductor
Media Conductor V3.0 is the latest release of Atomic Falls multi-format
streaming engine with integrated content management and pay-per-view,
pay-per-minute, monthly membership and leased content features. For more
information on Media Conductor please visit: http://www.mediaconductor.com/

Rich