from
http://story.news.yahoo.com/news?tmp...leisure_dvd_dc
The popularity of DVDs is fast eclipsing that of the humble video in
Britain with purchases of the newer format accounting for around 85
percent of movie sales in January, figures showed on Thursday.
The British Video Association (BVA) said the best-selling film
in that month -- "Pirates of the Caribbean" -- sold 265,000
copies on DVD, compared with 52,800 on video.
DVD rentals of "Pirates" also outstripped those of video, with
328,900 DVDs rented, compared with 142,900 videos.
Director-general of the BVA, Lavinia Carey, said the growing
popularity of the DVD was likely to continue owing to its
"superior sound and picture quality" and "ease of use."
However, with just 41 percent of British households owning a
DVD player, compared to 91 percent with a video player, the
death knell of the video was not yet ready to sound, she said.
The BVA figures also showed that the top rental film last year
was the Mel Gibson (news) thriller "Signs," which achieved 2.2
million rentals across both formats.
It was closely followed by "My Big Fat Greek Wedding" which was
rented 2.04 million times. In third place was "The Bourne
Identity" with 1.99 million.
In sales, the "Lord of the Rings: The Two Towers" beat "Harry
Potter (news - web sites) And The Chamber of Secrets" into
second place last year, selling 3.8 million copies compared
with 3.3 million.
Sales data were compiled for the BVA by the UK Official Chart
Company, while the rental data were collected by entertainment
research group MRIB.