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NETFLIX is Smokin'!

Scot Gardner
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Apparently, I'm not the only one who has abandoned Blockbuster. Notice
the fairly new coined word, _rentailer_ , in the story below:

*** *** ***

Netflix subscribers jump by 74% in third quarter.
Stock price leaps almost 20% on better-than-expected rise.

OCT. 2 | Online DVD rentailer Netflix Inc. announced Thursday that it
had reached 1.29 million subscribers by the close of the third quarter,
a 74% increase from the previous year.

That beat previous estimates, and Netflix shares rose almost 19% to a
new high of $40.97 on Thursday.

The company said 96% of its subscribers were paid, while the rest were
new trial subscribers. The 1.29 million subscribers represents a gain of
13% from the second quarter.

Meanwhile, household penetration in its hometown San Francisco Bay area
rose to 5.4% in the third quarter, up from 3.5% in 2002 and 5% during
the second quarter. Penetration in the rest of the country was 1.2%, up
from 1% in the second quarter.

Netflix will announce its third-quarter earnings on Oct. 15.

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