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[ANN] The Rockley Group Content Management Workshop Serie

Scott Abel
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I thought some of you might be interested in learning more about
content management and might find this press release useful. I have
taken several of The Rockley Group's clases and read their book,
"Managing Enterprise Content: A Unified Content Strategy". I'd
recommend the training and the book to any serious content management

Scott Abel
(E-Mail Removed)

For immediate release:

The Rockley Group Content Management Workshop Series

Coming to Atlanta, Seattle, Vancouver, Chicago, Washington, DC,
Toronto, and Research Triangle Park

Learn more:

The Rockley Group Content Management Workshop Series is designed to
provide you with a comprehensive understanding of the concepts and
techniques required to develop and implement effective content
management. Each workshop runs for two days. Take all four workshops
and receive a certificate in content management.

The series includes:

Content Management Jumpstart
Information Architecture for Content Management
Content Modeling and Structured Writing
Content Management Implementation Strategies

Note: These workshops are oriented towards multiple media content
management (e.g., paper, web, wireless) and emphasize managing reusable

Content Management JumpStart

Content Management JumpStart introduces the concepts, strategies,
guidelines, processes, and technological options required for a
successful content management implementation. This workshop helps
content managers and authors understand how to meet the increasing
demands of creating, managing, and distributing content through a
content management strategy. It covers the value of content management,
how to analyze your content lifecycle, how to develop an ROI. It
introduces you to the information architecture of content management,
and provides guidelines for selecting tools and technology. It also
covers the changing roles and processes that content management brings
about, and provides strategies for managing that change.

Information Architecture for Content Management

Information Architecture for Content Management introduces you to
concepts required to develop the information architecture for your
content management strategy. Information architecture is a key
component of a successful content management strategy. It is the
backbone of your strategy and formalizes the structure of your content,
helping you to determine rules for identifying, managing, retrieving,
and delivering your content. In this workshop you will learn how to
design your information architecture to support the user experience. It
covers the concepts of content modeling, metadata, content management
business rules, repository structure, and workflow.

Content Modeling and Structured Writing

Content Modeling and Structured Writing teaches you how to create
content models and the content supported by those models. Content
models define how information products are structured to support reuse
and consistency, they identify where information products will share
reusable content, and indicate what metadata applies to each element.
Structured writing provides the standards for how to structure and
write each element identified in your models. In this workshop, you
will learn techniques for creating XML-ready content models that
support content reuse in a structured authoring environment and how to
create writing guidelines to support these models. Existing content
models such as DocBook, DITA, SPL, and PIMS will also be reviewed.

Content Management Implementation Strategies

Implementing an effective unified content strategy is a balance between
what is desired and what is possible from both an authoring and a
technical perspective. An optimum implementation strategy is based on
your analysis of your content, the potential for reuse, and the end
user content requirements, as well as on your understanding of the
technical capabilities/implementation of the content management system.
This workshop provides you with an understanding of the factors
affecting implementation, enabling you to make the right decisions
about implementing your unified content strategy and your content
management system. Note that it is not intended to be a technical
"how-to" session; rather, it focuses on helping you to understand
implementation issues.

Who should attend?

- Writers and editors
- Publishers
- Information Architects
- Software Developers
- Business and IT Managers
- Business Analysts
- Information Technology Consultants
- Educators

Cities hosting the Content Management Workshop Series include:

- Toronto
- Washington, DC
- Chicago
- Atlanta
- Research Triangle Park
- Vancouver
- Seattle

Learn more:

Contact us

The Rockley Group Inc.
445 Apple Creek Blvd., Suite 120
Markham, ON L3R 9X7
Phone: 905-415-1885
Fax: 905-415-3413
(E-Mail Removed)

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