Lytro to add parallax-based 3D effect - Photo Rumors
 

<http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>

Later this year Lytro will introduce a "parallax-based 3D effect" for
photos taken with their light-field camera via a software update. The
company is also planning to add support for 3D monitors and TVs.

<http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>


Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
is adding a feature that doesn't sell to a camera that doesn't sell in
order to increase sales. Some hope.

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

On Oct 20, 6:22*pm, Bruce <docnews2...@gmail.com> wrote:
> <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effe...>
>
> Later this year Lytro will introduce a "parallax-based 3D effect" for
> photos taken with their light-field camera via a software update. The
> company is also planning to add support for 3D monitors and TVs.
>
> <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effe...>
>
> Lytro must be pretty desperate. *3D has been a sales disaster. *Lytro
> is adding a feature that doesn't sell to a camera that doesn't sell in
> order to increase sales. *Some hope.

Wow! 3D and little, tiny pictures. A match made in heaven.

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com> wrote:
: <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
:
: Later this year Lytro will introduce a "parallax-based 3D effect" for
: photos taken with their light-field camera via a software update. The
: company is also planning to add support for 3D monitors and TVs.
:
: <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
:
:
: Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
: is adding a feature that doesn't sell to a camera that doesn't sell in
: order to increase sales. Some hope.

Nothing ventured, nothing gained.

Bob

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

On 10/20/2012 5:43 PM, Alan Browne wrote:

>
> Good for them. Always nice to see them pushing boundaries.
>
> Tony Polson (aka "Bruce") hasn't pushed a boundary since his first day
> as a British civil servant (locating the bathroom that first day is
> quite a challenge but after that it's ... downhill).
>


I recently applied an update to my Lytro and can manually adjust the iso
(up to 3200) Some better results under low light...


Still, it's not going to serve as my mail camera by any means

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

On 10/20/2012 10:17 PM, Robert Coe wrote:
> On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com> wrote:
> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
> :
> : Later this year Lytro will introduce a "parallax-based 3D effect" for
> : photos taken with their light-field camera via a software update. The
> : company is also planning to add support for 3D monitors and TVs.
> :
> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
> :
> :
> : Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
> : is adding a feature that doesn't sell to a camera that doesn't sell in
> : order to increase sales. Some hope.
>
> Nothing ventured, nothing gained.
>
> Bob
>
Ya think that Brucie might not get a commission on Lytro sales? I wonder
if that affects his postings.

--
Peter

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

Eric Stevens <eric.stevens@sum.co.nz> wrote:

>On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com>
>wrote:
>
>><http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>>
>>Later this year Lytro will introduce a "parallax-based 3D effect" for
>>photos taken with their light-field camera via a software update. The
>>company is also planning to add support for 3D monitors and TVs.
>>
>><http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>>
>>
>>Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
>>is adding a feature that doesn't sell to a camera that doesn't sell in
>>order to increase sales. Some hope.
>
>My guess is the Lytro guys are more fascinated by their technology
>than the money they can make out of it in the short term.


I guess their business model was to produce a working camera then try
to sell or license the technology to larger companies. Their alleged
talks with Steve Jobs may have given them false hope because no-one in
their right mind would pay good money for it.

The Lytro is a solution looking for a problem.

There exists no question to which the answer is "Lytro".

When the money runs out, Lytro will disappear.

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

RichA <rander3127@gmail.com> wrote:

>On Oct 20, 6:22*pm, Bruce <docnews2...@gmail.com> wrote:
>> <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effe...>
>>
>> Later this year Lytro will introduce a "parallax-based 3D effect" for
>> photos taken with their light-field camera via a software update. The
>> company is also planning to add support for 3D monitors and TVs.
>>
>> <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effe...>
>>
>> Lytro must be pretty desperate. *3D has been a sales disaster. *Lytro
>> is adding a feature that doesn't sell to a camera that doesn't sell in
>> order to increase sales. *Some hope.
>
>Wow! 3D and little, tiny pictures. A match made in heaven.


The desperate final convulsion of a company destined for oblivion. ;-)

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

Robert Coe <bob@1776.COM> wrote:
>On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com> wrote:
>: <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>:
>: Later this year Lytro will introduce a "parallax-based 3D effect" for
>: photos taken with their light-field camera via a software update. The
>: company is also planning to add support for 3D monitors and TVs.
>:
>: <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>:
>:
>: Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
>: is adding a feature that doesn't sell to a camera that doesn't sell in
>: order to increase sales. Some hope.
>
>Nothing ventured, nothing gained.


I wonder what Lytro's backers think of this move?

They have already forced the CEO to go back into product development,
and this wacky 3D idea is probably the result. At some point the
backers' money will run out and Lytro will die.

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

On 10/20/2012 10:17 PM, Robert Coe wrote:
> On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com> wrote:
> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
> :
> : Later this year Lytro will introduce a "parallax-based 3D effect" for
> : photos taken with their light-field camera via a software update. The
> : company is also planning to add support for 3D monitors and TVs.
> :
> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
> :
> :
> : Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
> : is adding a feature that doesn't sell to a camera that doesn't sell in
> : order to increase sales. Some hope.
>
> Nothing ventured, nothing gained.

I am a little surprised that Lytro has taken so long. It seems to me
that the system should make 3-d based on small rotations, +/- 2.5, quite
simple. Many years ago results were published, by computer graphics
pioneer Caroll Johnson I believe, showing that results produced by
rotation were indistinguishable for most people from a true stereoscopic
interocular shift.


--
Jim Silverton (Potomac, MD)

Extraneous "not" in Reply To.

Re: Lytro to add parallax-based 3D effect - Photo Rumors
 

James Silverton <jim.silverton@verizon.net> wrote:

>On 10/20/2012 10:17 PM, Robert Coe wrote:
>> On Sat, 20 Oct 2012 23:24:13 +0100, Bruce <docnews2011@gmail.com> wrote:
>> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>> :
>> : Later this year Lytro will introduce a "parallax-based 3D effect" for
>> : photos taken with their light-field camera via a software update. The
>> : company is also planning to add support for 3D monitors and TVs.
>> :
>> : <http://photorumors.com/2012/10/19/lytro-to-add-parallax-based-3d-effect-by-the-end-of-the-year/>
>> :
>> :
>> : Lytro must be pretty desperate. 3D has been a sales disaster. Lytro
>> : is adding a feature that doesn't sell to a camera that doesn't sell in
>> : order to increase sales. Some hope.
>>
>> Nothing ventured, nothing gained.
>
>I am a little surprised that Lytro has taken so long. It seems to me
>that the system should make 3-d based on small rotations, +/- 2.5, quite
>simple. Many years ago results were published, by computer graphics
>pioneer Caroll Johnson I believe, showing that results produced by
>rotation were indistinguishable for most people from a true stereoscopic
>interocular shift.


But will it sell?

Sales of 3D TVs are a small fraction of what was forecast. There is
strong consumer resistance to paying more to watch 3D movies. 3D
lenses for digital cameras don't sell - I know, I ordered ten from
Panasonic and we only managed to sell one in 8 months. The rest will
have to be discounted to below what we paid to get rid of them.

Basically, consumers are not interested in 3D in sufficient numbers
for it to be a viable market sector in the long term.

So who is going to buy a useless Lytro with 3D? What on earth would
anyone do with it?

If Lytro was going to be a success, it would now be selling strongly
with hundreds of web sites displaying Lytro images. The thing should
be going viral.

It hasn't, isn't and never will.