The Business Side Of Blogs.
Blogs began to emerge a few years ago as an on-line personal diary (open - allowing comments or closed - locking out inputs). The blogosphere then evolved to one of social or like interest destinations. Recently it has become the up-to-the-minute “straight scoop” news location and business/political influence destination. It has been cited as the place that can help make or break a company, product or political candidate.
Yet the overwhelming, ultra-positive blog noise for the movie Snakes in the Plane didn't produce blockbuster earnings on its opening weekend (and after). Some view this as proof that the personal aspect of the blogosphere is just that…personal.
Direct link: http://www.thetechzone.com/?m=show&id=613
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