Well, looky here. X-Files season price reductions
X-Files, The - Price Reduction on ALL Season Sets!
Posted by David Lambert
First, The Actual News:
Hot on the heels of Fox's official announcement for The X-Files - The
Complete 9th Season, comes word from the studio of price reductions on
all 8 previously released season sets. They are all going to be marked
down to match the recently-announced price for the Season 9 package, so
that every season of The X-Files will be available at the new lower
price. On May 11, 2004, Fox Home Entertainment will reduce the list
price of every one of these to $99.98 (US$)/$139.98 (CAN$)!!
Now, A Bit Of History:
Appropriate timing, since May 11th is the street date for the final
season of The X-Files, which was the first series to ever come out on
DVD in season-length gift sets. Season 1 arrived back in May 2000, and
ever since then, in six-month intervals, Fox has faithfully released a
new season set. X-fans have been able to count on May and November as
the months to get excited about for releases during the past four years.
Being a pioneer in the season set business, Fox didn't know what to
charge at first for such an enormous 7-DVD set. A lot of factors must
have been kicked around, including show costs, manufacturing costs for
such a set (certainly higher at the time that this first was put
together), any piece of the home video pie that cast may have had
written into their contracts, distribution costs, marketing costs, etc.
In the end, Fox worked up an SRP of $149.98 (US$)/$179.98 (CAN$) for
these releases. And fans have happily purchased at these prices, putting
the home video industry on the road to TV-on-DVD season sets as one of
the biggest types of sellers in the market.
As the series wound down on DVD toward it's last few seasons, fans
started voicing the opinion that the once-acceptable suggested retail
price was now feeling a bit high. After all, fans said, the series
wasn't quite as enjoyable at the end, especially with the
coming-and-going of popular star David Duchovny. Moreover, as the
TV-on-DVD category exploded, list prices on season sets scaled
drastically downward, with SRPs in the $60-$80 range being quite common
and under-$50 SRPs for season sets being findable on a regular basis.
Finally, A Bit Of An Editorial:
We here at TVShowsOnDVD.com are quick to point out that many of those
less-expensive season sets are quite different than what you get forThe
X-Files: it's an hour-long show, with 20-25 episodes each season, very
extensive supplements, video and audio quality you can absolutely count
on, and a nice set of packaging to put on your shelf. But we also agree
that it's time to come down out of the 3-digit SRP range on this set of
Fox, as it turns out, seems to agree. So look forward to a lower SRP of
$99.98 in the US, and that means discounted "street" prices that ought
to scale drastically downward (probably under $80 easily, and thrifty
shoppers can probably find them for $65-$75 with a bit more effort).
We know that there will always be a group of people who react to great
news like this as if it were bad news: those folks who purchased this
stuff at the higher prices and now feel gypped that they didn't wait.
This reporter paid those higher prices, too, for every single season
set, and can identify. But those are the breaks; Fox has no real
alternative to make those complainers happy other than to never lower
the prices on these sets. And that's not realistic, is it?
Most fans will be pleased, though. If you haven't managed to collect
every season set released, then mid-May is the time to do it. Start
saving your pennies, because on May 11th the prices are down there...and
the truth is still out there!
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